In the modern world we live in a technological age – whether we like it or not. Part of this new trend towards digitisation can be seen not only in those businesses making the transfer to the online, global marketplace, but also in those businesses who recognise the growing dominance of Digital Marketing versus more traditional means. This new way of advertising – or 360 approach to Digital Marketing, is having a knock on impact that is seeing some companies achieve levels of brand recognition that they never thought possible.
So what are the methods that encompass this 360 approach and how can we harness them for our own businesses? Let’s take a closer look and see if we can’t find out.
Search Engine Optimisation (SEO)
SEO, stands for Search Engine Optimisation. It’s about a bit more than just getting good search results though. SEO is the strategy of getting more people to your site, but also getting the right people to your site. It’s not just about getting the hit counter turning over, it’s about helping potential customers find you.
This reasonably simple process can be used to increase your website’s ranking with certain search engines. As one of the biggest, Google is arguably the best to use. SEO articles can be written which mention your business in conjunction with a few choice keywords. When these keywords pop up in searches your business has more chance of popping up first the higher up in ranking it is. So get on those SEO articles now!
You can learn more about SEO by following this link, courtesy of Search Engine Land.
Social Media Marketing
Social Media Marketing is huge at the moment, with Facebook second only to Google in the ads department. In today’s world, social media marketing has become heavily sought after, and for good reason. Not only does it reach an incredible amount of people, but also is quite inexpensive. In fact, there are around 2.77 billion social media accounts in the networks, today. Ads can be created on most social media sites and will reach your followers and their followers and so on. You can read all about it through Facebook themselves. It’s also important to consider that Social Media and SEO go hand-in-hand.
Email marketing may not seem like one of the better options in today’s technological world, however can still be very, very effective. Think about this for a second. There are 74 trillion emails sent per year, which is an astronomical number, and shows just how underrated email marketing really is.
Pay Per Click Advertising (PPC)
This simple Pay Per Click advertising scheme sees your company paying out only when your ad is clicked. Ads can be placed over videos, in search engines, in Applications – anywhere you like! You can find out more about PPC by following this link, thanks to our friends at Wordstream.
Pay Per View Advertising (PPV)
This works rather like the PPC option but the viewer doesn’t always need to click to view. You mostly see these ads auto playing on Facebook or placed before an online stream on YouTube.
This is a reasonably new genre which goes hand in hand with Social Media Marketing. Social Media sites – all of them – have ‘stars’; or at least well known faces with large followings. Having them involved via sponsorship or in reviewing your products is referred to as Influencer Marketing…and it’s a whole new untested way of advertising. A word of warning with this one: you never know what sort of trouble your Influencer is going to get up to, so make sure you choose wisely.
You can learn more about Influencer Marketing here, from the Influencer Marketing Hub themselves.
This relies on providing engaging and interesting content through your web pages and online platforms that will amuse your customers and keep them coming back for more. Probably the most honest form of digital advertising; you can learn more about it by visiting the Content Marketing Institution, here.
Visitor tracking is a tool that allows you to get a much better return on the investment you have made in your website. There is no point spending money on building and maintain a website when more than 90% of the traffic it pulls it, just walks right on by. The power of visitor tracking is the power to turn your website into a supercharged lead generation machine.
While there are other strands of digital marketing constantly evolving, these are the ones you need to take care of first. Remember, if you don’t know what you are doing online you can always hire a company that does – like us!
Get in touch if you’d like to find out more about any of these services!