LinkedIn is a powerful tool, and if you know how to use it then it can open up a lot of opportunities for you. As LinkedIn has grown the number of features it boasts has grown exponentially, as has the demand from our clients for social media management and growth campaigns. To help you get the most out of LinkedIn this is a quick rundown of some of the most powerful features you should be using.
1. Video Editing
Video is the next big thing and LinkedIn is giving you the tools to make the most of this opportunity. You can include video on your profile page, in the LinkedIn Publisher and on the updates section. New to the video lineup is the opportunity to add live videos, and edit them. You can add filters to your videos to give your videos real personality.
One of the best features of the LinkedIn video editing tools is the ability to add captions to your video. Captions make your video more accessible and they will increase engagement with your videos.
Video is a great way to increase your impact and add personality to your presence and you’ll be missing out if you don’t start using it. Check out my previous article if you missed the introduction of video to LinkedIn.
2. OR Code Connections
When you’re networking at events remembering names and keeping hold of all the business cards you’re given can be a pain, as can giving out your own. LinkedIn now offer a feature on their app that lets you get right past that. If you find someone who you want to make a connection with on LinkedIn, you just open to app on your phone and it creates a QR code. When that code is scanned the other phone will go straight to the correct profile page. It makes it quick and easy to build your LinkedIn professional network.
The app works on iOS and Android so it really is must have.
3. Find Nearby
While you are at a conference and have your phone out ready to make connections, you can use the new Find Nearby feature on LinkedIn’s app to find other people who are at the same location and as also interested in making connections.
You have to opt into the feature so don’t forget to turn it on the next time you are at a conference and keep an eye out for like-minded individuals who are going to help you drive your business forward.
4. Contacts Export and Import
If you have a large number of contacts in your LinkedIn Profile then you may be interested to know that it is possible to easily get them all out in one neat list. It takes a little bit of digging through some menus but it’s not too hard, the instructions can be found here. You can get the data sent to your email address or as a CSV file which you can then upload into a different account. This is really useful if you have multiple accounts that you want to merge or if you just need to share contacts with a colleague, central CRM etc.
Hopefully this article has uncovered some of the top features you may not be using and help you to grow your network. If you need assistance with learning how to use all the powerful features of LinkedIn or you wish to execute a growth campaign – please get in touch with our friendly team!