7 Ways To Be Creative With Email Subject Lines

To anyone out there who sends regular emails – or even opens them on a daily basis – then you already know the boredom of scrolling through either blank subject lines or dismal ones. Few people see the subject line of an email as the challenge that it presents; to effectively and completely grab your attention so that you absolutely must open that email right this very second.

When done correctly a good subject line not only summarises the emails contents, but also does it in a unique, catchy or even funny way.

Let’s take a look at a few ways we can make your email subject lines a little more interesting and (hopefully) make your afternoon at the office a little less sleepy!

7 Creative Subject Line Tips

1. Before you send anything to anybody make sure you have segmented your email lists. When you do this you can personalise your subject line a little. For example, if you segment via location then you can target your subject line to the recipients town or district and make them feel a little more special to you than they previously did. have this useful blog on how to effectively segment your audience.

2. Don’t be afraid of Puns. A joke, no matter how sad, is sure to brighten up the average office worker’s life. It is possibly the only place where the pun is a socially acceptable form of humour. Use it. We found these as inspiration to get you started…

3. Use enticing action verbs within your subject line. For example, instead of ‘reporting’ a piece of news, use words that help the reader envision themselves in the situation and that make them feel that they will be affected through inaction. Instead of reporting that you have new products in your subject line, invite the reader to experience your new range. Associate the products in a way that is important to them and, if possible, wrap it all up in a pun!

4. Stick to a word limit. According to this marketing blog on Hubspot, most emails will be viewed with a fifty character cut off point and 67% of all emails are opened on mobile phones, meaning you need to be pointed and clear in what you want to convey. To put it into perspective for you, that’s more than half the length allowed for a Tweet!

5. Test your subject lines! Time and time again we have come across articles explaining why this is a good idea, but we like this one. You can test subject lines on small sections of your audience and see which has a higher response rate before you send en-mass. Simple really.

6. Use Emoji’s! According to’s research, it actually increases click through rates… though we’re not quite sure why. Adding an emoticon will at least convey a sense of urgency to your email, and perhaps it adds a personal touch.

7. Lastly, there are a few things to avoid: overusing spammy keywords and USING ALL CAPS to name but two…You can find a list of other Do Not’s here. Creative is cool, but it doesn’t hurt to check you are doing it right…

These are just some ideas, but if you need help or support with your email marketing please feel free to reach out to our team.


  • AI in Content Strategy: Beyond Keyword Stuffing

    AI in Content Strategy: Beyond Keyword Stuffing

  • Artificial Intelligence: 8 Ways To Harness AI and Grow Your Business Today

    Artificial Intelligence: 8 Ways To Harness AI and Grow Your Business Today

  • Semantic Search and AI: Redefining SEO in 2023

    Semantic Search and AI: Redefining SEO in 2023

  • Augmented Reality in Marketing: A Digital Revolution

    Augmented Reality in Marketing: A Digital Revolution


6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI


Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!