A Video Marketing Guide To Creating Epic Content On Facebook, Snapchat, Twitter, And More

Video marketing is arguably the most successful form of marketing today. For your business to be successful you need to take advantage of it. By utilising multiple social media platforms, you can capitalise on your video marketing profits. Here are some tips on making epic content for those platforms.


Facebook has dominated the social media scene for over a decade and shows no signs of slowing down which is why it’s an essential tool in video marketing. Its estimatedaround 500 million people are watching videos on Facebook in a single day. That’s nearly one 100 million hours being watched on Facebook daily! Facebook is particularly good for video marketing due to the ability to target viewers based on their interest, location and history.

There are a few things to keep in mind when making videos for Facebook. Studies showpeople respond better to Facebook videos that are shot in a square or 1:1 format. They also show up to 85% of people view the videos on mute, so remember to put in subtitles. Remember to have a catchy headline to get people to click and have a good hook in the first five seconds to get them to stay. It’s also important to export your video in the same format and resolution it was filmed in to ensure the quality is good.


Snapchat may be the newer of the social media giants, but its growing popularity makes it a force to be reckon with. There is a massive potential for video marketing as evidenced by Adweek’s report that Snapchat users watch 10 billion videos a day! With those numbers the potential to grow your brand is immense. Snapchat is particularly good with

There are a few things they remember to be successful on Snapchat. Your first snap is your most important as it’s the one everyone sees and is the hook to draw them in. It’s also good to consider around a third of people viewing videos watch them on mute so it’s worth using some text and drawings to get your message across.


If you don’t use twitter you might not associate it with video marketing however it’s estimated 82% of Twitter users watch video content while browsing. Considering Twitter has over 300 million active monthly users this is a great area to invest in. Twitter allows people to interact directly with people to form closer relationships. By creating personal content and following up with individual enquires on Twitter your showing people you care.

It’s good to remember when doing Twitter to videos to keep it human and personal. Showing people in the beginning of the video has shown to be more engaging and more likely to be viewed. Videos should either aim to entertain or tell a story. Remember to include a beginning middle and end for the later. The maximum amount of time is only one two minutes so you need to be concise! If you’re aiming for shares, entertaining videos are shown to be shared up to fifteen percent more often.


Instagram is another social media platform that’s managed to make a big impact. As of 2017, Instagram reports having 700 million active monthly users. With Instagram you open the doors to getting user generated content involved with your video marketing campaigns creating even extra buzz.

Like Facebook, Instagram users seem to respond more to videos shot in square or 1:1 format. A point to consider is Instagram videos start with no sound and require you to tap on the video to unmute so remember to make your video effective with silence. Make sure your post includes a hashtag as it’ll boost viewership and engagement. Instagram also has Instagram Stories which allows you to upload videos from within the last 24 hours of them being taken. This lets your audience feel like they’re on the cutting edge of what’s happening.


From YouTube’s report, they have over a billion users. To put that into perspective, in 2015 the United Nations reported roughly 3 billion people had access to the internet. YouTube easily is the world’s largest video search engine and should be capitalised on. By uploading your content to YouTube, you have videos that can be easily embed into your website and are also discoverable by people on YouTube and Google.

When adding your videos to YouTube it’s important to keep some things in mind to maximise success. Make sure your brand or what you find most important is conveyed within the first three to ten seconds. Add subtitles to your videos. Make sure you’re using the correct resolution and aspect ratio. Consider SEO-ranking and catchiness when creating a title and description.


  • The Shift to First-Party Data: Navigating Privacy and Personalisation

    The Shift to First-Party Data: Navigating Privacy and Personalisation

  • The Impact of AI on Content Creation: Balancing Technology and Creativity

    The Impact of AI on Content Creation: Balancing Technology and Creativity

  • PPC Advertising in 2024: Strategies to Maximise Your ROI

    PPC Advertising in 2024: Strategies to Maximise Your ROI

  • Mastering Social Media Marketing: Trends and Tactics for 2024

    Mastering Social Media Marketing: Trends and Tactics for 2024


6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI


Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!