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Advertisment 11 – Facebook Ads Optimisation

Using Facebook Ads is fairly easy and simple to use even for first time advertisers but when it comes to analysing performance after the campaign has been launched it can become slightly more difficult if you don’t know what you are doing.

Improving your ad to get the best results can be done in many ways. When it comes to your ad text, you can keep on improving it by testing out different texts until you find the one that works best.

Which ever gets the most clicks will be the best working ad. To get the best description for your ad you should make it clear to your audience what you are offering and what you want them to do.

If you are promoting any offers or deals be sure to mention them in the description. The image is a big part of you ad as it will be what catches your audience’s eyes, make sure it is relevant to what you are advertising so that the audience are not mislead and be sure to update your images regularly.

You can also improve your targeting with a few techniques. You could test one if your ads with a broader target audience, if you are targeting too few people then the delivery of your ad may be limited.

To improve your ad you can expand your target audience to try generating more leads on a broader audience definition. Another way of improving your targeting is narrowing down who you are targeting to people who will most likely take action on your ad.

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