To get the best out of your Twitter Ads you are able to specifically target your audience and the users on Twitter. There are over 271 million users on Twitter so there are a lot of potential users that can become possible leads. Twitter Ads allows you to find users that may be discussing, searching for or even engaging with specific keywords that may be relevant to your business.
Twitter Ads also allows you to narrow down your target audience to users with certain interests that relate to your business or your product or you can pinpoint users which are similar to followers of particular accounts. Similar to the keywords you are able to find users who are taking about and discussing TV shows or films. Twitter Ads gives you a few other options which allows you to narrow down and specifically pick out Twitter users to target your campaign at.
Twitter allows you to track and keep an eye on the metrics and monitor the performance of your campaign whilst it is running. You will be able to see what you can improve on and what you can do to get the best results from your campaign.