There are a few things that need to be considered when creating a campaign. There are many ways you can target your ads so that they reach a relevant audience.
Location targeting is extremely useful for aiming your ads in locations where you think you are may likely to find customers.
This is done by choosing countries, cities or even areas around a specific address depending on how specific you what to make the target.
If your service or product is aimed for a specific person or group of people such as a certain age group or gender then you are able to use demographic targeting, instead of targeting the ad to everyone and wasting the budget on ads that did not need to be targeted to some people.
Your budget is extremely important for your campaigns, the budget is the daily limit you can spend. You need to make sure that this is a comfortable amount that you don’t mind spending per day. The headline of your ad is the very first thing your customers will see when your ad is shown. You should think about using your keywords so that people can see that your ad is relating to their search.
When creating your headline you need to keep in mind that you can only have up to 25 characters. Under the headline is the description. This is where you
will be describing your service or product in the space of two lines of 35 characters for each line, so think wisely when choosing what to say.
When creating your keyword list for your campaign you need to make sure that what you chose will help you get your ads to the right customers when they search. When choosing your keywords you might need to decide how much you are going to spend when each customer searches the same words or phrases and clicks on the ad.