News

Advertisment 2 – Google AdWords Creation

There are a few things that need to be considered when creating a campaign. There are many ways you can target your ads so that they reach a relevant audience.

Location targeting is extremely useful for aiming your ads in locations where you think you are may likely to find customers.

This is done by choosing countries, cities or even areas around a specific address depending on how specific you what to make the target.

If your service or product is aimed for a specific person or group of people such as a certain age group or gender then you are able to use demographic targeting, instead of targeting the ad to everyone and wasting the budget on ads that did not need to be targeted to some people.

Your budget is extremely important for your campaigns, the budget is the daily limit you can spend. You need to make sure that this is a comfortable amount that you don’t mind spending per day. The headline of your ad is the very first thing your customers will see when your ad is shown. You should think about using your keywords so that people can see that your ad is relating to their search.

When creating your headline you need to keep in mind that you can only have up to 25 characters. Under the headline is the description. This is where you
will be describing your service or product in the space of two lines of 35 characters for each line, so think wisely when choosing what to say.

When creating your keyword list for your campaign you need to make sure that what you chose will help you get your ads to the right customers when they search. When choosing your keywords you might need to decide how much you are going to spend when each customer searches the same words or phrases and clicks on the ad.

BLOGS, NEWS & PR

  • Crafting Compelling Content with AI: The New Frontier in Copywriting and Content Marketing

    Crafting Compelling Content with AI: The New Frontier in Copywriting and Content Marketing

  • Mastering SEO in the Age of AI: Strategies for Staying Ahead in Search Rankings

    Mastering SEO in the Age of AI: Strategies for Staying Ahead in Search Rankings

  • The Role of Artificial Intelligence in Streamlining E-commerce Marketing Strategies

    The Role of Artificial Intelligence in Streamlining E-commerce Marketing Strategies

  • Voice Search Optimisation: How AI is Shaping SEO Strategies for 2024

    Voice Search Optimisation: How AI is Shaping SEO Strategies for 2024

VIEW OUR WHITEPAPERS

6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI

GET IN TOUCH!

Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!