Common Mistakes Within Email Marketing

There are plenty of sources for good email marketing techniques and tips on the web, but not so many on the things to avoid in email marketing. There are crucial steps to follow when creating a successful email marketing campaign, but knowing what to avoid will get you faster positive results. There are some common mistakes that are obvious such as bad spelling or punctuation, and then there are certain not so clear ones such as not tailoring the message to your target audience or having a ‘no-reply’ email address.

The following are some prime examples of common mistakes within email marketing…

Testing Campaigns
Something as simple as testing a campaign before it gets sent out can be overlooked. It’s quick and simple to do, the campaign needs to be sent to multiple accounts on different servers such as Yahoo, Gmail and outlook. This way the performance of the campaign can be actively measured and changed if necessary. It’s also a brilliant way to be able to have a last chance look over, as there is nothing worse than sending content out and realising there’s a spelling mistake. Simple details such as grammar need to be checked, as well as making sure that links and images are working correctly.

Unsolicited Messages
No matter what, you should never send your email campaign to people who have not given permission for you to send them emails, not only is this practice illegal, it is also very ineffective. If you do go about doing this you should expect your brand to become weaker and less trustworthy, this will ultimately damage your relationship with your customers. Even if the customer pool is small, if they’ve signed up for emails you will get a much higher return on investment.
Not checking or acting on campaign reports
Every time you send an email campaign using email marketing software you will get back performance reports, if you don’t use these to your advantage then you’re missing out on some very important data that if used correctly can transform a bad campaign into a good one. Campaign reports also help you segment your audience so you can further tailor your messages for a number of different types of people.

Email Format
When it comes to creating and designing a template for an email marketing campaign, there are a few things that need to be followed. One aspect would include the length of the email as it can’t be too long, this is because viewers roughly spend 10 minutes max looking through their emails and won’t be interested in reading a long report about your company. Another point is the images, there can’t be too many of them. This is because if your email campaign is just a bucket load of images it will look like spam and the email may not be mobile optimized, this could be from the viewers having different settings on their phone. Also keeping the text plain and easy to read is more effective then over done writing, and it will look a lot neater. Lastly, making sure the formatting is correct is essential as everybody loves a personalized email, but if it is done wrong and comes up with something like ‘:NAME:’ it can put someone off.

Value To The Customer
Many companies send their customers a lot of emails but the customers find themselves no better off than before. When customers give you consent to send them emails, they are giving you a privilege that you should reward to strengthen your customer relations with your brand. Sometimes adding an incentive can enhance customer loyalty and create a sense of worth towards the company.

Keeping your email marketing program up-to-date and growing by testing it often will help your company recognize any faults sooner than later. Also, it’s important that people who are new to email marketing don’t go overboard on their first campaign, as they will just look like spam. Emails must be consistent but they should not be sent too much, just enough to get recognized.


  • How AI Assistants are Revolutionising Customer Engagement in Marketing

    How AI Assistants are Revolutionising Customer Engagement in Marketing

  • AI-Powered Digital Marketing: Strategies for Staying Ahead of the Curve

    AI-Powered Digital Marketing: Strategies for Staying Ahead of the Curve

  • AI and SEO: A Dynamic Duo for Enhanced Online Visibility

    AI and SEO: A Dynamic Duo for Enhanced Online Visibility

  • Unmasking AI: Shaking Up the World of Digital Marketing

    Unmasking AI: Shaking Up the World of Digital Marketing


6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI


Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!