News

Content Planning: Easy Steps To Deliver The Best Digital Marketing Content Plan

If you have any concept of advertising then you will be aware that, year upon year, Digital Marketing is replacing traditional marketing methods by a slowly encroaching percentage.

Big brands and small companies alike are turning to the internet to boost sales – and no boundary is too far. In fact; it has become commonplace to see adverts for products and services all over social media networks.

Content marketing is an aspect of Digital Marketing that focuses on providing interesting and current content to a select group of customers, with the aim of ultimately expanding brand awareness and attracting profits.

So what is Content Planning? It is the designing, writing and thought that goes into creating a strategic Content Marketing business model upon which a company can act. Usually Content Marketing can be transferred via viral video campaigns, by emailing customer lists, and by any other (often interactive) ad-campaign-focused online advertising.

A famous one in the UK is price comparison site ‘Compare the market.Com‘ who run a series of commercials which customers love to watch to see what happens next. They backed the ‘Compare the Meerkat’ adverts with an online site, which you can still access here!

There are a few easy steps to developing your own Digital Content Marketing Plan. The first section should outline the companies situational analysis and current position. The second section should be your business case; highlighting areas where you seek to improve the business through your Content Marketing strategy. The third section should give brief recommendations as to how you plan to achieve those targets, and should tell those you are pitching to very clearly how you are going to meet their aims (contentmarketinginstitute.com).

In your plan you must include some demographics and describe which audience members specifically you are targeting, and how your story is going to positively affect their purchasing decisions or brand affinity. In short, your Content marketing Strategy should be a mini-business plan – a proposal upon which you seek to expand company interests. Once you have a solid foundation written the next step is simple… approach the powers that be and set up the meeting to pitch your idea to them.

So remember; when planning your new marketing strategy think about what message you want to communicate and why. Some of the best Content strategies out there provoke an emotional response from the customer – but there is a fine line between stressful and emotional.

When planning your strategy keep the specific goal of the project in mind… is it to drive sales or is it to attract new custom? Keep your concept clear and follow our pointers. We found this blog from econsultancy.com that gives you a few more helpful hints on how to compose your strategy and content.

To conclude then; breaking your proposal down into manageable chunks will make it easier for both you and your superiors to digest. Clearly outline what benefits your campaign brings to the company and have a thorough idea of the marketing methods you would like your campaign to utilise.

Follow this advice and you will have a viable Content Marketing strategy to pitch with in no time! All there is left to do is to bookmark this page for future reference…

BLOGS, NEWS & PR

  • How AI Assistants are Revolutionising Customer Engagement in Marketing

    How AI Assistants are Revolutionising Customer Engagement in Marketing

  • AI-Powered Digital Marketing: Strategies for Staying Ahead of the Curve

    AI-Powered Digital Marketing: Strategies for Staying Ahead of the Curve

  • AI and SEO: A Dynamic Duo for Enhanced Online Visibility

    AI and SEO: A Dynamic Duo for Enhanced Online Visibility

  • Unmasking AI: Shaking Up the World of Digital Marketing

    Unmasking AI: Shaking Up the World of Digital Marketing

VIEW OUR WHITEPAPERS

6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI

GET IN TOUCH!

Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!