The modern world of business is hectic and, more importantly, it is becoming almost entirely digital! This is a great break through in terms of making both our home and working lives easier – but it leaves us lacking a little in the face-to-face scales… some retailers don’t even have bricks and mortar locations any more! For those of us who are a little technophobic I am afraid that the time has come where we need to learn. Don’t worry though, help is at hand in the form of free seminars and workshops that could be boosting your business acumen!
Growing your brand nowadays doesn’t mean the same thing as it did ten, or even five, years ago. According to Recode, 2018 is the first year on record where digital advertising spending will exceed that of the more traditional marketing budget. Basically, instead of investing thousands of pounds in TV, Radio and Newspaper adverts, nowadays we are spending a lot less on digital advertising but receiving a whole lot more bang for our buck. What does this mean for us technophobes? It means we need to go on some courses quickly, to learn what exactly a digital advert is!
Fortunately, there are a plethora of resources out there to help the working professional SME business owner to grow their brand through understanding these complex online demands. Once we understand the issue we will be better equipped to respond to it, so get yourself signed up to some free seminars today, and you might even do your network some favours while you are at it!
On the other side of the coin, there are those of us who are technical whizz-kids who might be able to help others to learn this complex skill. You could be growing your business by offering free seminars and workshops to others. This allows your brands reputation to spread while simultaneously setting yourself up as an expert in your field… and there isn’t anyone who will argue with that, especially when you are able to design and build your own website and run your digital marketing channels.
In fact, giving free seminars is an excellent way to set yourself up as a consultant for other companies. In this event, they may contact you to ask for advice the likes of which they will expect you to charge them for. Aligning your goals with your audience’s goals is a sure fire way to capture their hearts and minds. Free talks like this allow your brand recognition to go up and attracts customers who might never have heard of you before.
So there you have it! It has never been easier to grow your brand either by giving free seminars and workshops, or by taking them. Everyone in the industry has experience that benefits others when shared and you should always take advantage of these opportunities when they arrive – especially if they offer an opportunity to learn something new. Enrol in as many as possible or give out as many as possible and your company’s results will speak for themselves!
MK Digital Summit – 18th September
For the first year, 123 Internet Group will be hosting the MK Digital Summit at the prestigious Chicheley Hall located near Milton Keynes. Delegates who attend this exciting event will have the exciting opportunity to learn about the impact of digital transformation from leading industry experts and how to make sure your business is at the forefront of digital marketing.
We have partnered with long standing connections and world-renowned influencers to help you develop your digital marketing strategy. Some of the biggest software platform providers and industry leaders will be discussing how they have been involved in the digital transformation world and how they have taken on this trend to enhance their business.
As well as a wide range of keynotes you’ll have the opportunity to network with other delegates and experts throughout the day and attend workshops where you can have live demos on these digital platforms.
If you would like to attend this full-day summit, please register your interest and a 123 Internet Group appointed associate will be in touch shortly to confirm your space, dietary requirements for the inclusive lunch and provide further exciting information.