The answer is YES! Twitter is a great social platform to gain followers, interest in your business and engage with your customers on a more personal level.
Whether you are a Law firm, a Florist or a Nursery you have things to tweet about! If you are worried about taking the plunge, follow similar businesses to yours and observe their tweets and what sort of engagement they are getting. This should aid you in planning what you would like to post on a weekly basis. A Twitter account does not require you firing off 20 tweets an hour about what you are doing so don’t worry about it taking up a lot of time, two or three tweets a day is enough just make sure they are all different.
Some examples of things that any business can tweet; things like your location with a Google Maps screenshot of where you are on the map, this allows customers to see how near or far you are to them. Share photos of products, events, services and anything else you can take an image of that relates to your business.
Introduce staff with a picture and fun fact about them, their job title and what they do to help your business; it is important to make your account personal and easy to approach with questions, being able to put a face to a name helps.
By following expert companies and competitors within your industry you can stay up to date and retweet anything you find worthy. Use hashtags by keeping an eye on what’s trending and if you can find a way for it to relate to your business then use it! For example with the #RioOlympics this could be applied to a tweet regarding travel or sportswear or gym membership.
Another important aspect of Twitter you should not ignore is customer engagement. Ask your followers open ended questions about what they are doing at the weekend, what is their favourite show? Have they been watching the Paralympics? Again monitor any trending hashtags and ask your followers about that subject, with customer engagement it isn’t always about linking it to your business but coming across as an organisation that has personality. If a customer has a complaint, reply back that you will call them to sort it out or better just tweet what you will do to help them. DO NOT ignore or refer them to customer service. With Twitter being so public it’s important you are seen as a business that cares about customers.
If you are interested in setting up a Twitter account but don’t have time to monitor it, here at 123 Internet Group we provide a service that does all the work for you! If you’re interested in this contact us today through our ‘contact us’ page.