News

Essential key features of every good website

A busy body website can look cluttered and unprofessional, although you might want all the information on the main page, you have to ensure it looks aesthetically pleasing as well. So by adding in essential features that every good website needs first, you’ll then be able to add on any extra desired features you might want. So what are the essential key functions all websites should have? Well to save you time and money we have listed some of the main functions you need to take into consideration…

Clear navigation…
Having fancy navigation might seem like you’re going in the right direction, but in fact it can over complicate your site and even make it slow to load. The simple ‘Home’, ‘Services’ and ‘Contact’ tabs keeps things straight to the point, but you have to consider what your marketing as that needs to be your main call to action.

Highlight services…
When a customer clicks on your site they should be able to define what services you offer just by looking at the home page. This doesn’t generally mean you have to list everything you do on the page, you just need to express what kind of genre your company is. Also remember to keep information relevant, straightforward and short as nobody wants to read detailed paragraphs of content.

FAQ’s…
Every customer base will have questions regarding your services or products, but it is important that these get answered and not ignored. Instead of having customers ringing you up every minute asking questions you can upload a FAQ page or a blog, this means everybody can have access to the answers and look back on the detailed information.

Clear contact information…
Having clear contact information is essential as clients will want to contact you, it’s always ideal to add in your email or phone number within the footer of your page for greater accessibility. Not to mention having an address and contact information makes your site look more trust worthy. Also linking in your social media accounts such as Facebook or Twitter gives another way for your customers to contact you, not to mention it will also promote your company.

Mobile ready version…
Smartphones and tablets are steadily overtaking computers and laptops, I mean why wouldn’t they? They are cheaper, lighter and easier to carry around, so making your website mobile friendly is pretty essential and not to mention it’s what consumers expect. Another aspect to consider is the way your site looks in a mobile format, as it has to be optimized so that it stacks properly.

What’s not to include…
Now we have discussed some of the key factors to include in your site, there are also a few functions of what not to include. The first one would be music, although downloadable music is okay but having background music on your site can make it lag and not everybody will want to hear it. Another big no is adding Flash in to your site, it is extremely slow and has a lack of security, not to mention it is not mobile friendly and you have to downloaded it to view the content. Lastly we wouldn’t recommend having anything that auto plays when you click on to the site such as videos or pop ups, this can really put people off.

BLOGS, NEWS & PR

  • How AI Assistants are Revolutionising Customer Engagement in Marketing

    How AI Assistants are Revolutionising Customer Engagement in Marketing

  • AI-Powered Digital Marketing: Strategies for Staying Ahead of the Curve

    AI-Powered Digital Marketing: Strategies for Staying Ahead of the Curve

  • AI and SEO: A Dynamic Duo for Enhanced Online Visibility

    AI and SEO: A Dynamic Duo for Enhanced Online Visibility

  • Unmasking AI: Shaking Up the World of Digital Marketing

    Unmasking AI: Shaking Up the World of Digital Marketing

VIEW OUR WHITEPAPERS

6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI

GET IN TOUCH!

Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!