News

Finding Your Brands Voice

So, you might already have a brand but are struggling to reflect its personality to customers and knowing your companies voice is extremely important. This is because it helps identify what direction you need to take to market your business properly. After all, getting your company recognised and remembered is what reels the customers in.

You might have the internal structure of your company put into place such as knowing the target audience and how to deliver products/services, but bringing in its own personality is what’s going to make it flourish. Some of the important visual presentations you need to consider are…

Colour Scheme
This is important as it will reflect and define your brand as a whole, so when you are choosing your colour scheme there are lots of things you need to consider. One consideration should be reflecting your company’s genre through colours, such as a gardening company using greens and browns. Another pointer you should remember is that your colour scheme must be able to work with black and white, also choosing a colour palette that is too light or too bright will cause designing issues in the future. So remember choose basic colours and don’t choose too many!

Typeface
If you don’t know what typeface is, it’s how you speak, type and talk to customers. Everything from the way you pick up the phone or responding to a social message should all be in the same tone. This is to insure that your company is seen as a whole and not individual people.

Logo
The logo of your company is your trade mark, it’s almost the face of your company. When you think of a giant yellow ‘M’ you think of McDonalds, and that’s the same recognition you want your company to have. Some tips would be keep it simple and try to relate it to the colour scheme.

Style
Once you have all the fine details in place you can then develop your style. This is everything down from your website design, text font and images. This will bring out and define the personality of your company to your customers. So if you want to be seen as fun, then go for a more creative and bouncy style.

If you want some friendly advice or need assisting on your company’s branding and marketing contact us here at 123 Internet Group! Give us a call on 01908 231 230 or through our contact us page.

BLOGS, NEWS & PR

  • Enhancing Local Search Results: How Agencies Boost Local SEO for Businesses

    Enhancing Local Search Results: How Agencies Boost Local SEO for Businesses

  • Using AI & Analytics to Drive Decisions: How Agencies Help Businesses Get the Most from Data

    Using AI & Analytics to Drive Decisions: How Agencies Help Businesses Get the Most from Data

  • Improving Customer Acquisition: Tips from Digital Marketing Agencies on Using Paid Social

    Improving Customer Acquisition: Tips from Digital Marketing Agencies on Using Paid Social

  • Optimising Your Website for Mobile with a Digital Marketing Agency: Best Practices

    Optimising Your Website for Mobile with a Digital Marketing Agency: Best Practices

VIEW OUR WHITEPAPERS

6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI

GET IN TOUCH!

Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!