News

Get your head around Psychology in Marketing – Part 3, Understanding Tactics on Social Media

Scarcity

“Act now before it’s gone!”

When you see something is of low availability it can create a sense of urgency, encouraging you to act more decisively and make the purchase. Not only that, but when you do see the message (for example “only 3 left”), this boosts the value of the product due to the low stock availability. This, in turn, makes it appear more popular.

Conformity and Social Influence

Conformity plays a big part in marketing. When companies use a famous, heavily influential person or someone with a significant status to speak about their product or service in a positive way, it will make it seem more appealing and valuable. It is our nature to not want to be left behind, we stay within the pack and with what is safe. So, if everyone else is doing it, I will too! This is a survival instinct that is imbedded into us.

This works the same with reviews. People are more likely to make a decision based on what a friend, family member or even stranger has said rather than the sales person themselves. This is because that individual has no interest if you buy the product or not.

The Decoy Effect

This is used in marketing all the time. You go online with the intention of getting just a necklace but the options below are presented to you:

Option 1: Necklace £120
Option 2: Earrings £150
Option 3: Necklace and earrings £150!!

If option 3 (the decoy) wasn’t there, you most likely would’ve stuck to just buying the necklace as that’s what you originally went online for. However, now the 3rd option has been presented, it’s made the 1st option seem less attractive to you. This also has an element of reciprocity to it. You feel you have been given something extra which makes you feel more obliged to go ahead with the purchase and also, kind of like you’ve got yourself a really great bargain too! But it’s all been well thought out. Did you see how they got you to spend more than you intended?

Cognitive Dissonance

This occurs when things don’t turn out how we thought it would and this happens all the time in everyday life. You can help prevent Cognitive Dissonance by offering good post-purchase customer service. This can be in the form of email communication, blogging or social media messaging.

The buffer effect of social support plays a major part in your services’ a person who feels supported by others will feel less stressful which makes the situation more tolerable. You can then provide your customer with the support they need which will uphold your business and customer relationship, resulting in more sales for you.

Reciprocity

We feel obligated to give back to people who have given to us. This is in our nature and that’s how marketers can play on that trait.

When done right, reciprocity is a powerful tool in marketing and can be used to gain and retain customers. A simple example of reciprocity is when you receive an email for 20% off your favourite online clothing store. This will boost sales as the customer will feel indebted to you and will be more likely to buy from you. All the social media platforms we u­­­­­­se are free and this is why we feel like it’s impossible to give up. People often confuse a social media addiction to the actual content people are viewing. This is not true. We feel, again, obliged to keep these apps on our phones and constantly check them because of reciprocity.

Other examples of this are:

  • Free downloads
  • Discounts
  • Apps
  • Buy 1 get 1 free
  • Offers
  • VIP promotions

Summary

By now you should have a good understanding of ethical and unethical marketing and how you should position your brand. You should also have gained some knowledge on how to escape the unethical marketing that is thrown at us daily so you can make choices based on what you really want and need.

Ethical marketing always fulfils the needs of the actual customer. You need to understand your audience and what they want. If your product or service addresses the individual’s needs, you won’t have a problem selling them. Always keep your marketing ethical and honest.

BLOGS, NEWS & PR

  • Revolutionising User Experience (UX) in 2024: AI-Driven Design Principles

    Revolutionising User Experience (UX) in 2024: AI-Driven Design Principles

  • The Evolution of SEO: How AI is Shaping Search Engine Optimisation Strategies

    The Evolution of SEO: How AI is Shaping Search Engine Optimisation Strategies

  • Harnessing AI for Enhanced Content Strategy: The Future of Digital Marketing

    Harnessing AI for Enhanced Content Strategy: The Future of Digital Marketing

  • The Evolution of Copywriting in the AI Era: Crafting Compelling Content for Digital Success in 2024

    The Evolution of Copywriting in the AI Era: Crafting Compelling Content for Digital Success in 2024

VIEW OUR WHITEPAPERS

6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI

GET IN TOUCH!

Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!