As of 2020, there were 3.81 billion social media users worldwide. That’s almost half of the world that has access to the internet and digital media and theoretically your business. If your business isn’t online, you could potentially be missing out on a huge amount of exposure and potential customers.
Digital marketing’s primary purpose is to increase your exposure through online advertisement and in turn, boost your company’s revenue. Read on below to find out just how you can attract new clients by using digital marketing for the future of your business.
Make Digital Marketing Work for Your Business.
Traditional forms of advertising, such as letterbox mailouts and door-to-door brochures, just don’t get as much exposure as the world wide web. With access to almost half the world’s population, using digital marketing to your advantage could see numerous benefits for your business.
Here are some of the benefits of using digital marketing for your business:
1. Ability to target more specific leads.
Earn more conversions to help your company grow by significantly increasing your reach. This can also be called Conversion Rate Optimisation (CRO).
2. Make changes as you go.
The marketing team simply logs in and makes changes, there’s nothing to re-design and re-print if changes need to be made.
3. Search Engine Optimisation (SEO).
The ability to target ideal customers or relate to an ideal target audience through Search Engine Optimisation (SEO) and Pay Per Click (PPC) methods.
4. Accurately measure results.
You can keep track of marketing results and solutions based on Cost Per Click (CPC), Return on Investment (ROI), and Key Performance Indicators (KPI).
5. Digital marketing is cost-effective.
A distinctive advantage of online marketing through digital media is that you’re able to choose your budget. Through various resources and multiple options, there are numerous budget-friendly digital marketing methods available.
6. Levels the competition playing field.
Keep track of your competitors, what they’re doing and how they’re using their digital marketing and how you can improve on yours to stay ahead of the game.
7. Mobile phone access.
Around 85% of adults own a smartphone which allows them access to the internet. Mobile phone exposure for your business is an immense benefit to growing your existing customer following. If people have access to the internet through a small handheld device, they have access to your business anywhere, anytime.
8. Provide an interactive digital experience that you can’t get from print.
There is nothing wrong with print especially when it comes to art. But when it comes to your business, print can’t reach as far and wide as digital marketing and advertising. The digital experience you set up for customers and leads to view and link back to your website is like making a first impression when you meet someone for the first time.
Establish a Digital Marketing Plan
A digital marketing plan for your business is essentially the same as a business plan but online. The marketing plan defines a set of objectives, how you want to achieve business goals and the time frame in which you have to do it.
Establish and review your plan constantly to ensure you’re attracting new clients with the right tools for your website. Show off your business online with colors, pictures, videos, words and reviews that stand out, and provide an online digital experience that people remember.
Here’s what you might see in a digital marketing plan:
Strengths, Weaknesses, Opportunities and Threats.
Analyse where your business is pre-digital marketing.
Once you have analysed your current position around sales, leads, target audience, reach and potential competition, set up goals of where you want the business to be. For example, you might currently be making 3 sales a day and have 14 open leads. Your goal might be to have 50 new leads a week and 10 sales a day. Determine the goals, realistically and optimistically and make them clear to all staff involved.
Set short-, medium-, and long-term goals to work towards and use a timing roadmap to keep track of time and results.
What channels will you use? How will you attract customers and clients old and new alike to your business over your competitors?
You might consider the SMART framework for your digital marketing strategy, Specific, Measurable, Attainable, Relevant, and Timely.
Your strategy needs to include content strategies too like how to create your online business presence in a way that suits your overall business goals and how to distribute your presence in a way that attracts new clients.
Consider strategies like Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) to enhance your businesse’s visibility online, over your competitors.
There are numerous types of digital marketing that you will need to consider for your business. Finding the best options for you will be a part of establishing the digital marketing plan. Tactics like email marketing campaigns, SEO, PPC, paid ads, social media marketing, employee advocacy etc.
Once your plan has been created, established, confirmed, communicated, and put into place, you need to keep track of your results. So that you can measure each stage of the digital marketing plan, determine where the business is succeeding and improving on Return of Investment (ROI), use Key Performance Indicators (KPIs) to measure the effectiveness of each strategy.
From measuring your KPIs, you see where digital marketing is lacking or ineffective for your business. This means you can either scrap that tactic or try a new one that might work better. The best part about digital marketing is that you can try numerous tactics by making changes as you go.
Attracting New Clients
Through using digital marketing, your business has the ability to create and build new leads and clients. Internet search is one of the most likely ways people will find your business, along with word and mouth.
By using the multiple tactics that online digital marketing has to offer, like Search Engine Optimisation (SEO) and having an attractive website with positive reviews and visible results, you are potentially optimising the growth of your business by attracting new clients every day.