So, what is social media and how can it help with business?

Social media platforms are websites or applications which allow users to create and share content online and participate in social networking. For business, social media is used to promote the company and gain awareness.
Social platforms such as Facebook, Twitter and LinkedIn are the top ranking social media sites that businesses use to get their brand out there. It also helps to promote their products and services with customers while building a relationship with them. Most importantly it gives them a chance to network and connect with other businesses, overall expanding their company.

What is SEO and how can it help business?

Search Engine Optimisation, also known as SEO is the process of improving traffic to a website and increasing the site’s visibility in search engine results. Businesses use SEO to promote their company to reach the highest search engine rankings and increase website traffic.

How are these tools related and how do they work together to help promote your business?

Both tools aim to work towards the same thing, to increase awareness of your business and achieve relevance for your audience. Social media and SEO work together to help acquire customers and increase website traffic through good content.

Google will rank your blog posts and website higher if it sees that you are a credible source. Determining your credibility based on how many people link back to you, Google also considers your social media influence which is determined on factors such as relevance, reach, and resonance. So as social media relies on high quality content and a strong brand presence, the efforts you spend on SEO will improve your social media reach as well as your social media presence can increase your search rankings.

Social media encourages more external sites to link to your content and the more diverse external links you have, the more authority you’ll gain in Google’s eyes, bearing in mind that you have high quality authoritative content to begin with.