How To: Create Killer Google PPC Ads

Pay-Per-Click ads need to be compelling and relevant to compete in the advertisement filled world we live in. Everything a customer does, whether it be watching videos, checking their social media, or searching Google for answers, will expose them to a number of ads. In order to make your PPC ad worth it, it needs to stand out in this over-saturated world.

Your Ad Must Be Compelling in Less Characters than a Tweet

One of the most difficult aspects of creating compelling PPC ads is keeping them short, informative, and persuasive. Your product may have hundreds of features that make it better than every product like it, but the PPC Ad is not the place for this information. You have seconds to get the attention of your reader and convince them to buy your product. A customer will ask, “Well, why should I buy from you?” Your job is to show them, quickly, why that is.

Show Competitive Pricing

One of the aspects that a potential customer wants to know about immediately is price. Having competitive pricing doesn’t matter if the customer scrolling by your ad doesn’t know what it is. Include your price, whatever it may be. Making sure people know what they’re clicking through to will also ensure that more of your clicks result in purchases. If people click through to see the price and don’t buy, your traffic may increase but your sales won’t.

Risk Reduction

Let the customer know that relying on you will not disappoint them. Been in business for a century? Try and mention that. Lifetime guarantee? Put that in your ad. 30-day money-back guarantee? Put that in your ad. You have a very limited amount of space, so use it to your advantage.


Every Ad needs to feature a call to action. This can be the title, the start of the ad or the end. Just make sure you tell your customer what you want them to do. “Find your next van now!”, “Lower your debt today!” Or, “Get (Product) with 50% off today!” Use your ad to guide the customer towards what you think they need to do.

Create Narrow Ad Groups

When creating your ad groups, make sure not to cast the net too wide. PPC ads will show to whoever you have selected in your group of search keywords. If this category is too broad, your ad will be presented to hundreds of people that it doesn’t relate to. This is a waste of time and money! To make your ad as effective as possible, target it. Narrow it down to a smaller group of people who are likely to be interested in it, as opposed to a huge crowd who may or may not be interested.

Use a Tool to Analyse Data

After you’ve created an ad, you need to check on its success. If this is your first time really diving into PPC ads, get some help to make sure they’re effective. You need to monitor your statistics. How much is your budget? What is your average cost per click (CPC)? How many visits are you receiving monthly? What is your conversion percentage?

If you don’t know what these questions mean, don’t worry. Get familiar with your Google Analytics. You need data to check the effectiveness of you PPC Ad. Without it, you’ll never know how you’ve done. If you need help or advice on either Google Analytics or PPC – please get in touch with one of our team.


  • AI in Content Strategy: Beyond Keyword Stuffing

    AI in Content Strategy: Beyond Keyword Stuffing

  • Artificial Intelligence: 8 Ways To Harness AI and Grow Your Business Today

    Artificial Intelligence: 8 Ways To Harness AI and Grow Your Business Today

  • Semantic Search and AI: Redefining SEO in 2023

    Semantic Search and AI: Redefining SEO in 2023

  • Augmented Reality in Marketing: A Digital Revolution

    Augmented Reality in Marketing: A Digital Revolution


6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI


Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!