News

How To: Get The Most Out Of Your Website Visitors

The internet can be tough business, competition is no longer about the person around the corner, but the people around the world. Global is brought to your door daily via your computer screen and mobile devices.

So how can you make the most of your website visitors when they do visit your website? How do you keep them there and bring them back when they do leave?

Design and Visual Content

First, you want to make your web content amazing and unique. Yes, they are there for a purpose to see what you have to offer but if it is boring or irreverent they won’t stay long or come back again. Using visuals in the form of pictures and slideshows will keep the visitor interested.

Your web design should be beautiful, exciting and something the visitor enjoys viewing. Designing your website should have the result in mind. People are visual in nature and like there surroundings to be attractive in some way, as well as relevant to what they are there for.

Think of it like the entrance to an amazing cafe, if you walk in and it is boring, unclean, small, without pictures and pretty plants or decor you may not wish to stay and taste the offerings!

The Statement

Your visitors are at your website for a purpose. Make your content relevant to what they are looking for but also unique. Put a personal mark upon what is written on your website, something they can relate to or understand. Give them information. Information is knowledge and it will keep them coming back for more.

If you teach them, they will come. This phrase couldn’t be more honest and to the point. Give a visitor a tool or information that can teach them something and be relevant to the topic they are at your website for, they will come back for more.

Tease Them

You want the visitors to come back to your website. So, like a game of cards, you shouldn’t reveal your hand all at once. Tease them, give them bits of information so they will return again and again. It will be relevant information, but it will leave them wanting more so that every day, every other day or so forth they will visit your website over and over, waiting for the next little bit of information.

Perks

Your website could offer little perks. Games to play, riddles to solve, surveys and contests to play for small prizes. These would be the fun ideas that also help keep people interested. Give them something to do. Maybe they are multi-taskers, aren’t we all? Give them something to DO while at your site as well as why they are their and chances are they will want to come back. This could be as simple as an infographic or whitepaper download.

In conclusion

Your goal in mind is to make the most of who visits your website, by using creativity and knowledge you will keep those visitors returning day after day. Once you have them visiting and returning – how do you convert them into prospects or leads? Check out my previous article on ‘How Well Do You Know Your Website Visitors?‘ to find out more.

BLOGS, NEWS & PR

  • Revolutionising User Experience (UX) in 2024: AI-Driven Design Principles

    Revolutionising User Experience (UX) in 2024: AI-Driven Design Principles

  • The Evolution of SEO: How AI is Shaping Search Engine Optimisation Strategies

    The Evolution of SEO: How AI is Shaping Search Engine Optimisation Strategies

  • Harnessing AI for Enhanced Content Strategy: The Future of Digital Marketing

    Harnessing AI for Enhanced Content Strategy: The Future of Digital Marketing

  • The Evolution of Copywriting in the AI Era: Crafting Compelling Content for Digital Success in 2024

    The Evolution of Copywriting in the AI Era: Crafting Compelling Content for Digital Success in 2024

VIEW OUR WHITEPAPERS

6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI

GET IN TOUCH!

Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!