Your website is a huge part of your business. You may think that setting it up is all that you have to do but the reality is that every now and again, you will need to update your site to give it a fresh new design. This could be because your company is trying to rebrand or just because you understand that for SEO purposes you need to keep updating your website.
Whatever the reason, this will help you to understand the entire process from the beginning to the end. Over the next 6 articles, I’ll aim to guide you through the process. This article is about the first step of this process.
Set Budgets, Timescales, Milestones And Responsibilities
One of the first things you need to do is set your budget from the beginning. Staying in your budget is crucial to your company’s bottom line. You do need to be sure that you have a realistic budget in mind when you start the project, so get a few different estimates for the job before you get started. Understand what you want out of your website, because prices can get higher with the more complicated projects.
After you finish establishing a budget, you can go into the planning phase of your website redesign. You will need to come up with milestones and timelines. How long will the project take or when do you want your website finished by? You need to really think about this early on in the process.
Plan out milestones for the project and when you want these milestones accomplished by. Part of this involves deciding on who your audience for your website is and what goals you are trying to accomplish with your website. These can play into the timescales and milestones phase of this because you want to prioritise your list to achieve the perfect new website for you.
Finally, once you have done all of this you need to decide on the responsibilities of each person in the process. You need to create teams of people who are responsible for each aspect of this redesign process as well as delegate some people to be in charge of each of these groups.
By delegating responsibilities like this, you will know who is responsible for what part of the process. If there are issues with time or other problems, you will know exactly who to turn to in order to find out what is going on with this process. Milestones can only be accomplished if the teams are working on the projects as they are supposed to.
You should always be flexible during this process. Sometimes things happen that may make you miss your milestones and timelines, which can be frustrating to you. However, knowing the best ways to optimise this process will help you to stay calm during this often very overwhelming process.
This is just one of many stages that you need to consider when you are planning for your website redesign. The next step is to plan your content, among other things. Doing these steps will help to get the process started on the right foot.