We have now covered half of the steps required in this series, following the last one which was Step 3: Brand, Messages, and Customer Experience – we are now going to look at introducing call to action and KPIs.
At this point of your website redesign planning process, you need to look at the call to actions and the KPIs of your website. To put it simply, call to actions are what inspires your customers to purchase products and services from your company.
The KPIs are what tracks the performance of your website. These are very important to the success of your website. In fact, each of these steps plays a huge part in how your website will improve your business. However, this step will only focus specifically on the call to actions and tracking the performance of your website.
The first part of this is introducing call to actions to your website. To do this, you need to think about what you want to inspire your customers to do. Do you have a bricks and mortar location that you are trying to bring more customers into? Do you want customers to book an appointment with you? This will determine the call to actions you put on your website. Take some time to think about what you want out of your call to action and then craft the perfect one to meet your sales goals.
It is important to move from here to track the performance of your website. The whole point of redesigning your website is to better optimise it to get those sales conversions that your business needs to thrive. You want to make sure that your redesign has worked as well as it was intended to.
By using tools like heat mapping, analytics and an approach that utilises in-depth data, you can see which parts of your website have accomplished your goals and which ones may need more work. Some things that you should be looking at while you are judging the performance of your website is not just conversions but also the bounce rate and time visitors stay on your website.
If people come to your site and immediately leave, your website is not giving you the attention that you want. You will then need to figure out why they are leaving. Did they get to a section of your page that was not appealing to them? Was it difficult for them to find what they were looking for on your website? These are things that can easily be fixed but you need to compile the data to really get a good idea of what is going on.
The whole point of a website redesign is to better optimise your website to get more attention from potential customers. This step of the process is a huge part in planning for your website redesign.
A lot of people spend the time to redesign the website to better optimise it or because it was not giving them the results the desired results. At this point in the process, you need to make sure that your website is going to get you the attention and conversions that you have been looking for.
If you missed the previous articles take a look at – Step 1: Set Budgets, Timescales, Milestones And Responsibilities, Step 2: Goals, Create a Sitemap, and Plan Your Content or Step 3: Brand, Messages, and Customer Experience.