Anyone who has to deal with advertising in any capacity knows that Digital Marketing is the most current and effective way to get word out to the masses. It utilises new technology to advertise for you, and you can get yourself started with it or you can outsource and get a professional company to do it for you.
In either case there is no arguing with its popularity – particularly amongst the younger generations, and we have a few thoughts on how you can use it to effectively promote your next big event…
The first thing you have to do is establish your online empire. As any modern business-minded person knows, being online is where the big business comes from and is absolutely essential in the modern world. Social Media channels are essentially free advertising – and that’s why promoting your event online will be a success.
Once you are connected to social media sites you can create an event page and invite all of your followers to attend. The great part about this is that your followers can decline or accept your invitation in advance and therefore give you some idea of what numbers you can expect. You can back these planned events up by creating calls to action close to the time of your event, and give people one last reminder that it is happening and a little urging.
It doesn’t stop there either. If you are able to access any local trade groups you might be able to slip a free advert onto their page too. You can invite friends and family to share your event far and wide, you can create a paid ad through most social media sites, that will be aimed at any demographic you like! You can set the rules and, better still, advertising on social media allows you to set a limit to your budget, and you’d be surprised by how far your money goes! You can find a fairly accurate guide to pricing here, courtesy of wordstream.com.
You can build an email list from all your contacts and send out email marketing messages containing special offers, early bird offers or bulk buy ticket promotions. Invite your audience to come to you, offer special content on your website for those who join your mailing list and so on. We found this article that gives some good advice on how to go about promoting your specific event to those in your area.
To summarize then; there is nothing intricate nor difficult about utilising the free digital marketing resources that can be found on the internet. Not only is it a great way to spread news of your event but it also lets you explore methods by which you can affiliate and grow your brand.
Digital Marketing is the marketing method of the future, and if you don’t keep up with trends you won’t last long in the advertising world! Give it a try and tell us what you think, we’re sure you’ll be surprised at quite how easy and successful it turns out to be!