How to use Instagram for your business

With over 500 million people using Instagram, don’t miss out on a great social platform to visually market your product, service or organisation!

Starting any social account can be daunting. Where do you begin?

Start with your profile. Ensure your profile picture is your logo or business name, and that it can be read clearly, this will make it easier for followers to recognise your posts. Inject personality into your Bio by briefly describing what your business is about and include a link to your website or Facebook page, you can only have one URL link so make it the most important one!

Once your profile is set up, follow similar companies to yours and also those within a similar industry. This will enable you to have a look at what they are posting and get some ideas on how you can be unique. You need to make your posts as bright, colourful and as interesting as possible, stick to the same filter setting so that they look uniform and do a couple of tests before posting to see which one suits the best.

Hashtags are a great way to be discovered on Instagram, statistics show that you should use at least 7 hashtags per post. Try and use a trending hashtag such as #ThrowbackThursday and post an old picture of you or staff or when your business first started, this will help to increase views. Encourage trustworthiness, authenticity and confidence in your business by creating your own hashtag which will enhance your business as a brand e.g. #Nike.

You should post between 1-3 times a day and as well as posting things like your products or services, incorporate videos up to 15 seconds long of you or your staff providing that service e.g. hairdresser cutting hair. You could also post before and after pictures or introduce your staff and even post motivational quotes with #motivation.

On average it takes 2 hours a day to monitor social accounts which is 14 hours a week and 56 hours a month, If you can’t invest that amount of time but are interested in setting up an Instagram account, here at 123 Internet Group we provide a service that does all the work for you! If you’re interested in this contact us today through our ‘contact us’ page.


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