Is Now The Time to Outsource Your Digital Marketing To An Agency?
One of the important questions in any business-owners life is whether it’s time to outsource their digital marketing. Whether you’ve been trying and failing with marketing campaigns or just don’t understand the evolving world of digital marketing and SEO, we can help answer your questions.
What Can A Digital Agency Do For Me?
When you employ an agency, you employ more than just one person. You have a team of people and knowledge (in the case of 123 Internet Group – 20 people with over 40 years combined experience) who are there to help you succeed. From analytics to research and even content design, they take over every aspect of your marketing to make sure you’re getting the most out of your campaigns.
Here are some ways that an external digital marketing agency can help you:
Social Media Marketing
This includes the posts you upload across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and even sites like YouTube as well as new apps like TikTok. They know what type of content works best on which platforms and will optimise your posts to get the best reach across all of them.
Search Engine Optimisation (SEO)
SEO is what helps your website and brand get towards the top of the search results in an organic way. By optimising the keywords you’re using on your website and in your social media, you’re telling the search engine what you do and how you can help solve someone’s problem. This way, the next time they google their problem, your website will be among the first to show up.
Pay Per Click Advertising (PPC)
In the case of paid advertising campaigns, an agency will know the best way to get people to click on your website and have a look at what you do. In PPC advertising, advertisers only pay if someone clicks on your ad. An agency will make sure each of these clicks is worth it and tailor the experience on your website to turn a click into a paying customer.
Conversion Rate Optimisation (CRO)
So someone’s landed on your website from clicking an ad that has been set up using PPC advertising. You’ve paid for that click, but now you want something in return! An agency will help optimise your website so that click converts into a paying customer. They will look at the best way to increase the user’s experience to lead to higher conversation rates for your business.
When customers (both potential and existing) sign up for your email newsletter, they expect to receive unique and informative content. An agency will help design these emails (often using HTML coding) and ensure the content is captivating enough to keep them reading and get them onto your website. From here, they can focus on turning that potential customer into a paying one and hopefully keep them coming back for more! Email marketing is helpful to keep your name fresh in people’s minds and inboxes. By also offering promotional codes to people from your mailing list, you’re creating a well-rounded experience that’s sure to keep customers coming back.
People trust the people they watch. Influencers are across all platforms and each can be helpful in promoting your brand. By reaching out to influencers that are relevant in your industry, you’re specifically targeting the audience that is most likely to engage with your product or brand. But how do you even get in touch with influencers when they have millions of followers and receive potentially thousands of emails a day? Digital agencies often have relationships and connections with influencers through their management team and can get in touch with them through their own avenues. This allows your product to be sent to that influencer to be promoted and bring more engagement back to you!
Web Development, Design & Branding
From your full web design, social media posts to product packaging, they will help design and brand for you to be eye-catching and creative. They have experts in design who will make sure your brand is innovative and products are shipped and packaged in a safe (and in some cases sustainable) way. If you don’t have a creative eye or the skills to work Adobe and other design programs, then it’s best to hand that off to the professionals.
Re-building or re-designing a website can be a costly exercise, especially if you get it wrong! An agency know the design process step-by-step and have probably launched hundreds, if not thousands of websites successfully – use their knowledge and understanding of the process to get it right, first time round!
But Is It Really Worth It?
This is a question only you can answer. Digital marketing is something that can be learned through hard work and dedication, but not everyone has a knack for it. If the world of marketing and social media doesn’t come naturally for you, then it might be helpful to look into outsourcing your marketing. This saves yourself not only precious time that could be spent improving your business or working on your product, but it also helps with the headache of not really loving marketing.
It’s okay to admit you don’t care about social media or digital marketing. Not every business owner loves it or manages their own brand online. Hand this off to an experienced marketing agency who has love and passion for the field of marketing. This passion will shine through while they work their magic to bring you more clients and help you establish meaningful relationships with them.
Not All Digital Agencies Are Alike.
It’s important to define your goals and objectives with a bespoke marketing strategy to make sure the agency you do employ is a great fit. Some agencies are full-service and will take over your entire marketing load while some will specialise only in some areas, leaving you to either do the other things yourself or employ someone else to help you. Identify what you need to get done and choose wisely to find a digital agency that has experience in your industry and will be the best value for your money.
Have a look at digital marketing agencies in your area and don’t be afraid to reach out to them to ask questions! Once you’re confident with your decision, then you have the answer!
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