LSI stands for Latent Semantic Index and its taking the SEO world by storm. LSI Keywords are a new wave of technology that is helping SEO experts achieve high ranks and it’s because SEO is becoming much more synonym focused and less keyword focused.
LSI keywords exist to make your content sound more like natural and properly constructed content. The result of this is the search engines eat it up, giving your content high rated search results coincidentally making happy search engines and happy content writers in the process!

So, how does this affect my business and my website?

Well, take for instance your website was selling a range of scarf’s and you want to rank high for the term “scarfs”. The likelihood of that happening is low because of the many kinds of heavy competition you will have to rank against.
LSI keywords work by recognising specifics in content. If your site is completely based upon scarfs but doesn’t mention the specific kinds of scarf you offer, then LSI wont rank your site high but by simply categorising your products, LSI tells Google your content relates to the keyword “scarfs” and the more content the more trusted it becomes. So get writing!

So why should you use LSI Keywords? What are the benefits?

  • By using LSI keywords you can help fight against your content being blocked as spam. This can be because Google thinks you’re filling your content with too many keywords. This is a method called “Keyword Stuffing” and can negatively affect your SEO drastically and depending on the amount of stuffed content, you could face bigger penalties.
  • Search engines are now including the presence of LSI on your website when it indexes it. If it recognises that your web content has LSI keywords in it then it will rate your content higher. With better quality content comes more website views!
  • Lastly, LSI can use up to 6 keywords in a phrase-like-form allowing you to change the praising when content is written but still being able to target the correct users making specific search queries.

In conclusion, LSI is hitting the SEO world hard and after this article we hope you understand it enough to put it into effect on your own website!


  • AI in Content Strategy: Beyond Keyword Stuffing

    AI in Content Strategy: Beyond Keyword Stuffing

  • Artificial Intelligence: 8 Ways To Harness AI and Grow Your Business Today

    Artificial Intelligence: 8 Ways To Harness AI and Grow Your Business Today

  • Semantic Search and AI: Redefining SEO in 2023

    Semantic Search and AI: Redefining SEO in 2023

  • Augmented Reality in Marketing: A Digital Revolution

    Augmented Reality in Marketing: A Digital Revolution


6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI


Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!