They are the organisation for all things badminton in England for everyone who wants to get involved whatever age, ability or gender. They love playing, watching and supporting badminton. They want everyone in England to do the same and become part of the badminton community, whether as a player, coach, volunteer or fan.

The unique qualities of badminton make it accessible and enjoyable for anyone and everyone. They work collaboratively with our partners and stakeholders to provide traditional and innovative opportunities for all to be involved; from primary school programmes to adult social badminton, from clubs to counties, and from our world class coaching development to our major events delivery.

With Olympic success at the heart of our ambitions, they are investing our knowledge and expertise to build a quality future for our sport by strengthening and evolving the domestic game and developing talent to achieve success on the international stage, inspiring the next generation of players and fans.

They value and represent every single one of our members and fans as one collective voice for badminton in England. As their membership grows, so will our influence as badminton’s National Governing Body, allowing us to invest more back into the core of the sport.

They aspire for the sport to be seen globally for the skill, speed and dynamism our players exhibit; and the passion, excitement and dramatic atmosphere their fans feel and create when supporting badminton’s superstars.

With millions playing every year, badminton is the nation’s favourite racket sport. They want to inspire everyone to play more, support louder and love badminton, from this generation to the next.