LundHalsey Marketing Case Study
LundHalsey Marketing Case Study
Lund Halsey is a well-established, successful company that manufactures professional furniture for control rooms, for use in industries such as aviation and broadcasting. It’s a niche and complex market and in 2015, they identified serious potential risks from competitors that could jeopardise the business’s success; firstly from high volume (cheaper) furniture manufacturers who modify their products to compete on a professional level and secondly, from competitors offering more modern looking solutions, appropriate for ‘high tech’ working environments.
LundHalsey was founded in 1983 by Chris Lund and Robin Halsey who were tasked with producing five consoles for a studio in Soho.
They worked tirelessly in a garage, making use of their carpentry and machining backgrounds to produce the first-ever LundHalsey consoles. The consoles proved such a success that the founders acquired a factory in the UK and since then, they have steadily become the global market leader of control room solutions, renowned for quality and service.
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