MK Lightning Ice Hockey Marketing Case Study

Our Culture
Our Services
Contact Us

MK Lightning Ice Hockey Marketing Case Study

Milton Keynes Lightning, also known as MK Lightning or MKL, is an ice hockey team based in Milton Keynes, United Kingdom. The team was formed in 2002 and has enjoyed considerable success over the years.

The 2017/18 and 2018/19 seasons were spent in the Elite Ice Hockey League – the top level of professional ice hockey in the UK. Towards the end of the 2018/19 season, the owners decided that they could not sustain an Elite League side and announced in March 2019 that they would move the team down a level to the newly created NIHL National Division.

This was a surprise to many and a source of frustration with the change of leagues heralding a move to “2-import” hockey where only two non-British (and holding European employment rights) players would be allowed per team.

MK fans had previously grown to love a side with multiple North America, European and British players; all competing at a higher standard.

The newly revitalised MKL is managed by MKIHC, its Board of Directors and a team of advisors that provide support in areas such as finance, legal and operations. Head Coach Lewis Clifford also attends Board meetings as does Dave Bunyan as representative of the MK Lightning Supporters Club.

The group are excited about the coming season and hope to be recognised as the most professionally run club in the new league, re-uniting the wonderfully supportive and passionate MK Hockey Family and delivering competitive, fun hockey on the ice.

Strategy | Creative Marketing Agency

strategy

Web | Creative Marketing Agency

creative & web

SEO | Creative Marketing Agency

seo & ppc

Media | Creative Marketing Agency

media

Digital Marketing Strategy | Digital Agency

strategy

Web | Design | Branding | Print

creative & web

SEO | Search Engine Marketing | SEO Agency | PPC

seo & ppc

Photography | Videography | Video | Interviews | Greenscreen Studio

media

Join hundreds of happy clients benefiting from our digital marketing services

At 123 Internet Group, we pride ourselves on becoming an extension of our clients’ marketing team. Whether you need experienced designers and developers to launch your new website or product, or social media manaers to run paid campaigns, our in-house digital agency experts can help.

We offer a complete outsourced marketing solution and have proudly supported our clients for over a decade – with over 500 hosted client websites and more than 50 new sites launched each year. Check out our portfolio below to see what we do best!

SEO Agency & SEO Marketing Experts | Milton Keynes | Northampton

Want more info? Call 01908 231230 or 01604 231231 today!

contact us
Book A Meeting
join our mailing list