Vinson Centre (University of Buckingham) Marketing Case Study

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Vinson Centre (University of Buckingham) Marketing Case Study

The University of Buckingham has unveiled its new £8 million Vinson Building which will house the Vinson Centre for Economics and Entrepreneurship, the first of its kind in the UK.

The opening ceremony was led by the Lord Vinson and the Independent MP Rt Hon Frank Field, who is one of the country’s leading advocates of entrepreneurialism.

The new building will be home to Buckingham’s broad-based Economics course which uniquely offers allied subjects including history, politics and philosophy as part of the programme. Business students including those on the Business Enterprise course (BBE) which is the first in the world in which students “pitch” for up to £5,000 to set up their own companies as part of their degree, will also use the centre. Students will be able to develop their businesses in the new Enterprise Hub where they can meet entrepreneurs and business people.

The Vinson Building contains a library, bookshop, state-of-the-art coffee bar and study spaces. It now houses the University’s new largest lecture theatre, and will host conferences and community events. It provides the campus with a clear focal point for the first time.

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