LinkedIn groups are perfect for sharing content and getting product information across to the correct target audience. It’s always better to find LinkedIn groups that attract your customers and that will share your new content.
If you really want good results when you are posting into LinkedIn groups, there are some basic steps to follow.
First browsing through the directory to filter out the best groups for you, will help create a more direct audience. Another point would be when you join a group, look at the content that has already been shared within the profile so you can get an idea on the best way to add to the community. Also, adding in insightful comments, liking posts, questions and sharing interesting new content is a great way to build your repetition within the group.
To engage with users outside the group, sending them friend requests and messages will help build your network and contacts. Lastly drawing in more group members can create maybe benefits. One would be that you’ll be able to create a meaningful discussion base, as the point of it is to expand. And most importantly, start discussions and share your knowledge.
There are many advantages when using the groups on LinkedIn;
- You will be able to find more qualified leads within the target audience group without having to pay for them
- Sharing relevant and useful posts helps build credibility for your content creators, your brand, and your content
- You are able to connect with a community that can help give you feedback on topics and ideas you’re developing
- Groups can also provide opportunities to help solve problems for others or to share useful insights
Some of the things to look out for when posting into groups within LinkedIn is to not spam. No one likes it when people post constant content and overload them with notifications, it will look to pushy. But have a go, join in and see what happens!