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SEO 7 – Usability, User Experience and Content Affect

When search engine provide results, they always try to provide the best possible results to satisfy the searchers. The sites that they consider the most satisfying usually will be:

  • Easy to use and understand
  • They will contain relevant information to the query
  • Contain legitimate information
  • Look professional and accessible to modern browsers

Humans are able to understand information such as videos, text and images in a way that search engines can’t. We have such advanced understanding of content within a website that we make search engines look bad.

For search engines to understand the content as well as us they rely on meta information about the websites and web pages so that they are able to rank the content for the searches. A search engine is able to measure their success by looking at how you engaged with the pages that they have provided for your search.

The search engine is able to record if you click on the first website and then immediately hit the back button to try another website. The search engines are able to understand that you were not happy with the first website. Therefore they are able to collect positive results by seeing which websites have had visitors that stay on there longer. After millions of searches a day the search engines are able to collect all the data and judge how well they did on providing results for all the
queries.

You have probably heard this a million and one times but creating great and useful content is vital to SEO. A query given to a search engine will be to either; find, buy, learn, fix, treat, solve or understand. Depending on the query, the search engine will provide the pages that will satisfy that specific search with the most useful and relevant content.

BLOGS, NEWS & PR

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    Engaging Local Audiences: How Agencies Optimise Social Media for Local SEO

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    Leveraging User-Generated Content for SEO: How Agencies Improve Search Rankings

  • Building Brand Authority: How Agencies Use SEO and Social Proof to Establish Credibility

    Building Brand Authority: How Agencies Use SEO and Social Proof to Establish Credibility

  • Social Media Listening: How Agencies Use Insights to Shape SEO and Content Strategy

    Social Media Listening: How Agencies Use Insights to Shape SEO and Content Strategy

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6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI

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Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!