Social 2 – Facebook

Social 2 – Facebook

As everyone knows Facebook is the most common and widely used social networking site ever to have been made. Facebook has been used for many different interactions such as connecting friends to connecting companies to their customers. It has allowed us to communicate in a completely new way.

It is always important when using Facebook for your business that you use the right strategies to ensure your content will be seen by your audience. It is vital that you post the right content, this is what the users will see. This can be in the form of text, a photo and video, anything that you want to post.

You need to make sure this is relevant to your business and that it will draw in customers. You will need to ensure you are posting content at the correct time of day. To do this you should be tracking what time of the day your audience is most active on Facebook. From this you can determine when will be best to post for
you to get the most engagement.

Responding to customers is one of the responsibilities of having social media for your business. You may not always get the responses you want but it is a way for people to interact with your business. If you receive and negative comments or customer complaints make sure you respond to them instead of removing the comments as this could lead to users thinking your business is hiding something.

There are some cases where you may need to delete user content, these would include threatening posts or sensitive information such as credit card numbers
or home addresses. But not all customer comments will be negative so it is always good to get involved in conversations or discussions with your
customers as much as possible.

There are a couple of guidelines that should be followed to ensure having your business of Facebook does not cause a bad reputation. These guidelines are all pretty basic and you will probably already know not to do it. You must make sure that you do not spam your audience, this may cause users to unlike your page or report your business to Facebook.

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