Social Media: Trends To Watch In 2018

Social media can be one of the biggest tools that you can use in order to market your business. As the new year begins, understanding what trends are going to be hot for social media in 2018 will help maximise your social media marketing efforts and give you the best return on your investments. Here are some of the best trends to watch out for this year.

1. Video & Live Streaming

Live streaming capabilities that you can access through Facebook, LinkedIn, and Twitter allows you to give your customers an inside look at your business and products. This was huge in 2017 and there is an expansion to this expected in 2018.

2. Instagram Stories

Instagram is a hugely popular social media site at this point in time. Instagram Storieshas become especially popular for users to connect with their followers. This is a tool that you can use to build up your brand awareness and connect with potential customers. When you master Instagram Stories, you can engage your audience in a manner that will increase your earning potential.

3. Augmented Reality

Virtual reality is so popular right now, especially when it comes to gaming. However, augmented reality can be a real game changer as far as social media marketing goes. Some sites, like Facebook (which owns Oculus Rift), has already started to experiment with this technology. Brands are going to be able to utilize this technology for their own purposes of marketing as this technology advances and moves away from just the gaming industry.

4. More Regulations

There has been a lot of controversy of how people used social media websites to manipulate consumers. Because of that, the rules and regulations about social media usage is changing so that they can more closely monitor potential abuse. With these changes, it will be essential for brands to learn about these regulations to prevent yourself from getting into trouble when using social media to market your business.

5. Gen-Z

As this generation graduates from college, they are getting jobs and disposable income that you can earn if you know how to market to them. Using social media properly will help you to reach this group and get them to try out your products and services. Follow what social media sites they are currently using and use these sites to get the attention of this group.

6. Messaging Platforms

Artificial intelligence grew in popularity in recent years and this is only going to get more popular in 2018 as technology advances. Chatbots on messenger platforms can be an effective way to engage your audience, especially as artificial intelligence becomes more intelligent.

If you don’t already use scheduling tools like Hootsuite or SproutSocial then you could be missing out on some of this automation. We offer our SME client base a simple, entry level platform for FREE which boasts a range of easy to use tools. You can give it a try and sign-up here:

These are just some of the trends that you can keep an eye out for in 2018. If you want to maximize your social media accounts for getting your brand out there, it is crucial that you keep up with these ever-changing trends. This can make a huge difference in the success of your business.


  • AI in Content Strategy: Beyond Keyword Stuffing

    AI in Content Strategy: Beyond Keyword Stuffing

  • Artificial Intelligence: 8 Ways To Harness AI and Grow Your Business Today

    Artificial Intelligence: 8 Ways To Harness AI and Grow Your Business Today

  • Semantic Search and AI: Redefining SEO in 2023

    Semantic Search and AI: Redefining SEO in 2023

  • Augmented Reality in Marketing: A Digital Revolution

    Augmented Reality in Marketing: A Digital Revolution


6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI


Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!