Sprout Social: The Impact Of COVID-19
Empathy, Authenticity & Using Social Data To Inform Business Decisions & Insights
In conversation with Ryan Barretto, President of Sprout Social, we discuss the impact of COVID-19 on social media.
Watch the video below to discover how the social media landscape has changed since the pandemic, and what the future holds.
Business Spotlight: The Impact of COVID-19 on Social Media
123 Internet Group in conversation with Sprout Social
The social media landscape has changed dramatically since the COVID-19 pandemic. Global leader and President of Sprout Social, Ryan Barretto, speaks with Scott Jones, CEO of 123 Internet Group, about the direct impact that it’s had, and shares his knowledge and experience.
In this video, you’ll hear about the changes agencies and businesses made during the pandemic, lessons learned, and what the future may hold for social media. Both experts share crucial insights about how they navigated the pandemic, supporting their team and clients with empathy and an authentic voice.
Discover how you can build valuable long-term relationships, and use social media data to inform business decisions moving forward.

dedicated account managers
With over 40 years’ combined experience, our team produce unique, specialised strategies to increase your reputation within industry and extend your clientele. Communication is key to any successful project, so you’ll also have direct access to a dedicated account manager. We take the time to understand your needs, delivering projects on time, and to budget.

tailored packages
Your tailored social media strategy plan covers content and topics focussed on your objectives. Whether you want to increase followers on Twitter, reach new audiences on Facebook, push brand awareness on Instagram, or make connections on LinkedIn, we create a steady stream of engaging posts across platforms.

scheduling tools
123 Internet Group are proud founding and Platinum Partners of Sprout Social. We recommend Sprout Social’s comprehensive content planning, scheduling and reporting tools, which are ideal for monitoring social media performance across all channels. You’ll have everything you need to ensure we’re hitting the right KPIs, from increasing reach to managing community engagement.

Book a FREE social media review
Our friendly team are happy to help. Unlike other creative agencies, we don’t charge for an initial consultation meeting. Book a Zoom/Teams call here and let’s catch up!
social media management
Every business is unique, and your social media should reflect that. We work with you to understand your business and goals, improving social performance on each platform. Our outsourced management services include content calendar planning, article and blog writing, competitor analysis, and paid advertising.

paid social campaigns
123 Internet Group create, review and manage paid campaigns across all popular social platforms such as Facebook, Instagram, LinkedIn and Twitter. Carefully analysing your chosen industries, locations and adverts, we design powerful dynamic ads to attract new customers, increase reach and maximise your conversion.
linkedin outreach lead generation
Want to grow your LinkedIn presence, but don’t know where to start? 123 Internet Group can help. As experts in LinkedIn lead generation and professional networking, we use refined searches across relevant sectors, companies and locations to find you quality connections. Every connection you make is relevant and valuable, helping to improve the performance of both your business page and personal profile.
telesales / appointment setting
Looking to generate more leads and reach new prospects? Our telesales and appointment setting experts create and manage monthly calling campaigns using your own data, or GDPR-compliant data supplied by Cognism. With our unique and friendly approach, we befriend the gatekeepers to introduce your products and services to the right people.
If you’re running webinars or online demos, we can support you with calendar appointments, emails and follow up calls to make sure your target prospects attend your sales meetings.
Need help managing your social media?
Social media is an effective way to generate new leads and increase website traffic.
Backed by the right digital agency, you can achieve your social media goals. 123 Internet Group are proud Platinum Partners of Sprout Social, a market leading social media management tool. We can support you with regular content creation, design and scheduling across all popular social media platforms, including video and animated media assets. And don’t worry – we don’t post anything without your approval!

what’s included in a monthly social media support package?
- Social content schedules planned weeks or months in advance to produce regular, engaging brand content for your target audience
- Strategically-timed posts, rich in keywords, for maximum reach and Google ranking
- Timely responses between brand and consumer to develop a positive reputation, with assistance from our social media managers
- Visually engaging and professional quality photography, video and animated graphics and infographics
- Detailed social media reporting and analysis to ensure a data-informed content strategy and optimum performance

Download the ultimate social media guide
Your online brand presence is more important than ever. From setting up the right social accounts for your business, to creating high performing marketing content, learn how to effectively manage your community and reap the benefits of social media.