Emails, despite being quite old, are very much relevant in today’s world. Although they are rarely used for conversation pieces anymore, there are still 74 trillion emails sent each year…wow. Emails have dominated communication in the business world and are a staple in the way we operate daily.
However, if you want your email to standout amongst the 2.4 million sent each second, here are some great subject lines to convince others to open your email.
1 – Open Up with a Question
One of the best ways to spark curiosity to someone is to ask a question. The same stands for when dealing with emails. Making the question pertain to the subject matter is ideal, but common questions may also work in its place, depending on the reasoning for the email.
For example, if you are operating a house-cleaning service, having the email line be “Did you know THIS could be in your home RIGHT now?”, would catch many people’s attention. However, be weary to not make your title sound like spam, as that will be a huge turn off to many readers, and stop them from clicking.
2 – Becoming Personal
What better way to catch someone’s attention than to say their name? Well, if you are familiar with who you are emailing, or have a record of their name, putting their first name in the beginning of the email line will certainly make them want to investigate further.
Although the name tactic is a good one, there are a few other ways to get personal, as possibly listing some of their hobbies in the title, if it is relatable to your subject matter. Really, any way you can think of reaching someone on a personal level with just one or two words should work in your favour of having them open up the email with interest.
3 – Having Something for The Reader
Offering up a product or service is normal in emails and is often seen as spam. However, if you title it the right way in the header, you should create genuine interest inside the readers mind.
Everyone likes to receive something, especially if it is free. In fact, even offering something at a lower price could be more effective than having something for free, as that can be as “too good to be true”.
So, for example, if you offer something at a discount, that will inform the reader they could be getting a really good deal on something they have interest in.
Overall, there are countless different ways to bring attention to others to encourage them to open up an email. Depending on your specific reasonings, it is always important to tailor it to meet your goal and have the best lead way of having success.
The three listed ways to generate interest as listed above are great, effective ways to typically encourage any reader to open up any type of email. Of course, though in some cases, there are specific instructions you should follow to best ensure your reader opens up the email you’ve seen out with their full attention.
If you are regularly sending emails and would like help or advice to improve your open rates or campaigns in general, please feel free to contact one of our team.