News

The Important Design Trends To Watch In 2018

Broken Grid Layouts

Grids are useful tools for arranging content in a clean and logical manner, and that isn’t going to go out the window especially using Bootstrap, but there is a move to more asymmetrical layouts. More unconventional arrangements are going to take the driving seat in the design of webpages gong forwards, especially in the more niche areas of the web, but the larger brands are likely to jump on the band wagon before long

Images are Key

The use of images has long been important as they are a great way to instantly and clearly signal your intent and vision. However, these images are becoming more bespoke, less off the peg. Thoughtful use of bold and expansive images is going to become the norm.

Jarring Design Choices

There is beginning to be a trend towards website designs that are less expected. Designers are looking for new ways to engage with the end users and one of the ways they are doing this is by making unexpected choice that jar the viewer out of their complacent browsing and force them to really engage with the content.

Inspiration from Nature

Straight lines and right angles have been on the decline for a while now and it looks like this trend is going to continue. Smoothed bubble edges and naturally inspired flowing shapes will continue to be the dominating design choices.

Smooth and Smart Animations

Animations are become natural and expected parts of website, there are no more clunky dropdown menus, instead they are seamlessly integrated into the page so that they just seem to flow out of the cursor as you explore the page. The aim is to create interactions with the user to engage and enthuse them.

Navigation Bars That Follow you

Navigation bars are being detached from the address bar, and floating separately from the design of the page. Rather than waiting for you at the top of the page they are instead held always a small distance below the address bar separate yet still connected to the rest of the page.

Video

This is the further step from the animations. Many users now expect videos as integral parts of most sites, so this content is becoming better integrated.

Mobile First

With mobile views now making up the majority of website hits, design is being focused on the mobile platform first. Designs that will be optimal for mobile devices are going to become the norm as desktop interactions become fewer.

Vibrant Colours

Colour choices are becoming bolder. The background design is not trying to hide but is, in itself, becoming a design feature. Text is being made to ‘pop’ from the screen with sharply contrasting colours rather than a reliance on black and white. This use of colour is also changing the way that gradients are used. They are becoming more dynamic. An example of this is using gradient filters over photos as a means of jazzing up more sedate images and giving them a bolder look.

BLOGS, NEWS & PR

  • Crafting Compelling Content with AI: The New Frontier in Copywriting and Content Marketing

    Crafting Compelling Content with AI: The New Frontier in Copywriting and Content Marketing

  • Mastering SEO in the Age of AI: Strategies for Staying Ahead in Search Rankings

    Mastering SEO in the Age of AI: Strategies for Staying Ahead in Search Rankings

  • The Role of Artificial Intelligence in Streamlining E-commerce Marketing Strategies

    The Role of Artificial Intelligence in Streamlining E-commerce Marketing Strategies

  • Voice Search Optimisation: How AI is Shaping SEO Strategies for 2024

    Voice Search Optimisation: How AI is Shaping SEO Strategies for 2024

VIEW OUR WHITEPAPERS

6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI

GET IN TOUCH!

Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!