News

Top Social Trends To Expect in 2017- Part 2

Story Telling Evolution

“In 2017, we’re going to see more emphasis on ‘social storytelling’ to help better engage audiences on social platforms. Now, storytelling is nothing new of course – it’s been a key part of how we interact since the dawn of time – but new uses of social, like Snapchat Stories, which add more context and immediacy to what we share, are changing audience expectations on how we communicate our messages. The trend is best exemplified by Instagram copying the Stories format – Instagram says 100 million users are already using their Stories feature every day, while more than 50 million use the same function on Snapchat. In addition to this, Facebook’s testing out ‘Messenger Day’, a similar social storytelling tool within Messenger, while Twitter recently opened ‘Moments’ to all users.

Right now, this might not seem like a big deal, but cumulatively, that’s a lot of younger users engaging with this format, and younger users are the ones who drive future trends. Given this, it would be beneficial for brands to start investigating and putting into action steps to add more storytelling elements into their social marketing plans – more immediate, multi-scene narratives that help better connect users to their brand story and purpose, which really works to enhance the ‘social’ element.” – Andrew Hutchinson

Virtual reality and Social Media

“In 2017 we will see the next phase of platform adoption in VR, including Facebook’s Oculus. We know this is 10 year plan for Facebook, and having been diving deep I think people will be surprised at the existing level of sophistication.) Add in HTC and Google to the mix, and we will have increased understanding of the potential of virtual spaces – including what it will mean for social and business.
Add in consumer 360 content to the mix, with a push from YouTube and Facebook too, there will be fun for consumers and producers alike. It’s time to get creative and ready to explore what we all know will be a big wave of change.” – Martin Shervington

Companies will have to learn how to sell on social

“In 2017, business will have to figure out what works for them in Social Media. There’s been a lot of new platforms distracting from the end goal – of selling. Rather than chasing shiny objects everywhere, centre on the psychographics (what your customer cares about) versus their demographics. These days passions are more powerful than statistical data.” – Ian Cleary

So now we know what the experts think, we want to know what you think! Where do you think social media is going? And what upcoming future trends do you detect?

BLOGS, NEWS & PR

  • The Impact of Machine Learning on SEO: What Marketers Need to Know

    The Impact of Machine Learning on SEO: What Marketers Need to Know

  • AI-Driven Insights: Optimising Social Media and SEO for Better ROI

    AI-Driven Insights: Optimising Social Media and SEO for Better ROI

  • Innovative AI Tools Shaping the Future of Digital Marketing and SEO

    Innovative AI Tools Shaping the Future of Digital Marketing and SEO

  • AI Data Tools: Revolutionising Market Research and Customer Analysis

    AI Data Tools: Revolutionising Market Research and Customer Analysis

VIEW OUR WHITEPAPERS

6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI

GET IN TOUCH!

Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!