What kind of video should you be using… now that’s a toughie!

You want to add a bit more ‘ooosshh’ into your content marketing and video is the way for you to do that, but do you use an explainer video, a video testimonial or maybe an animation? There are loads of options out there, and that’s the problem. It can get a bit confusing and so we wanted to clear a few things up.

Explainer/Tutorial Videos

For most businesses, this is the starting point. Allowing your customers to actually see what they need to do and guiding them through hard concepts has a number of benefits. These videos help to build your businesses authority and establish trust with your customers.
Not to mention the all important “how to” themes in search results, by using video for these especially competitive searches you will find it a lot easier to gain rankings in comparison to traditional organic.

Culture Videos

There are a lot out there, but if done right, you can really stand out. Customers now care just as much about why you do something as they do about what you actually do. By giving your customers a more personal connection to the business you help to stand out from the crowd. Sharing the personal side of the brand, show off your team and your culture.

Testimonials

Sharing the good experiences your clients have had working with you or how your partners have benefited from your collaboration or even what your team likes the most about the company are all powerful ways to establish social trust. Show that your worth it, prove it from previous experiences, evidence is key.

Animations

Typically this is what you think of when you talk about video marketing. It’s a more creative type of video, animation provides you with a more visual and emotional experience, a lot of the time, this gives your brand that wow factor it needs.

That’s just a few, but you get the idea. If you would like a little more information, come in for a chat and we can answer any questions you may have. Oh and don’t worry, it is literally a chat, no fees and defiantly no hard sales!

BLOGS, NEWS & PR

  • How AI Assistants are Revolutionising Customer Engagement in Marketing

    How AI Assistants are Revolutionising Customer Engagement in Marketing

  • AI-Powered Digital Marketing: Strategies for Staying Ahead of the Curve

    AI-Powered Digital Marketing: Strategies for Staying Ahead of the Curve

  • AI and SEO: A Dynamic Duo for Enhanced Online Visibility

    AI and SEO: A Dynamic Duo for Enhanced Online Visibility

  • Unmasking AI: Shaking Up the World of Digital Marketing

    Unmasking AI: Shaking Up the World of Digital Marketing

VIEW OUR WHITEPAPERS

6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI

GET IN TOUCH!

Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!