Voice Search & SEO: Getting Alexa/Google Home To Notice You

Marketers should be on the upward bound when it comes to ranking their sites pages. This puts them in the run to be the top choice when voice technology devices are utilised. Truthfully, we are all aware that voice search is not at its all-time best, but it is improving more and more with time.

Voice search will become one of the quickest expanding digital technologies in years to come. Pursuant to Gary Vaynerchuk in his recent book Crushing It, “There’s nothing that’s going to disrupt marketing to the level that voice will since social media came in 2009.”  A very presumptuous statement indeed, but may very well be spot on with the times.

Here is a look into some broader statistics:

  • Daily voice search is operated by 40% of Adults (Source: comScore)
  • 133 million monthly subscribersare now using Cortana (Source: Microsoft/Tech Radar)
  • 25% of young adults use voice search on their mobile devices (Source: Global Web Index)
  • Windows 10 taskbar acquires 25% of its searches to be voice operated (Source: Purna Virji)

When dealing with Search Engine Optimisation (SEO) you need to know your stance in the run for being chosen when voice technology devices are being utilised. Depending upon the voice assistant you choose such as Amazons go-to “Alexa”, or the Google Voice Assistant App.

Voice search has expanded quickly and also with a wide variety of voice search technologies that it’s pretty hard to escape. It’s time to get in the game and learn for when potential customers start asking questions.

50% of all search engines will be voice searches by the year 2020, According to ComScore. People are adapting to this new age technology in the case that it is simpler to use your voice to communicate what you’re searching for rather than misspelled words and searches via text. More and more people are becoming adept in using voice search and it’s definitely on the up and coming in the technology world!

What’s crazy about today’s search engines powering Alexa, Google Home, and the like, is that they are artificial intelligence, and use “machine learning” to compile data about the available signals of your site. Although, Google is very specific with their criteria and parameters when displaying page content or speaking about content when a question is asked.

There are many factors to consider when optimising your content so that it is utilised by voice searches. Here are some key parameters looked at by entities such as Google:

  • Page Speed
  • HTTPS and secured websites
  • Short website names
  • Having an authoritative domain
  • Simple and easy-to-read content
  • Questions, what are your customers asking?

Our goal with SEO is to have our site arrive at position 1 organically, or in a featured snippet. For that to happen we must look at these parameters that factor into arriving at this position. Here are some of the many factors considered by Google:

  • Site authority
  • Number of backlinks
  • Engagements on social media
  • Site security
  • Site speed
  • Content and on-page optimsation

I hope that this article has been useful, if you are thinking about your website’s digital presence and SEO and would like to share some ideas, please feel free to get in touch with one of our team.


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