News

What is an eCommerce Platform?

What is an eCommerce Platform?

An E-commerce Platform is a software technology solution that allows you to build store fronts, and in this day and age is has emerged as the single biggest growth driver in the worldwide marketplace. A store front means any customer or business facing proposition relating to the selling of products and services. Some examples of big E-commerce platforms would be IBM, Venda or Magento.

E-commerce platforms are based on a common programming language which will consist of Java, PHP and .net. To build one you would use a set of developer tools, frameworks and processes provided by the eCommerce platform. Once it gets hosted online it will enable business to sell products and services online.

Some of the key features of a E-commerce platform is that it is able to run on a single platform, it provides customers to have a 360 view of what your company is and easy access to products. Also, it’s a brilliant system that allows customers to return, buy and view products in the comfort of their own home, this then brings shopping satisfaction ratings up.

E-commerce platforms are widely used in supermarkets, and those who are not using it will have a much lower income. This is because the customer’s expectations are higher every time they experience a better service somewhere else.

People are able to do their entire food shop online and choose when it should be delivered. The reason it is becoming even more popular is due to it now being mobile optimized, and now 1/3 of ecommerce sales are now happening on mobile devices. Due to their mobility of phones everyone is able to shop anytime and anywhere. Another reason popularity is increasing is because of social media, as people are able to share products and reviews of the things they like online. E-commerce orders grew by 202% coming through social since 2014.

One E-commerce platform we highly recommend is Shopify. It is a complete solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.

BLOGS, NEWS & PR

  • How AI Assistants are Revolutionising Customer Engagement in Marketing

    How AI Assistants are Revolutionising Customer Engagement in Marketing

  • AI-Powered Digital Marketing: Strategies for Staying Ahead of the Curve

    AI-Powered Digital Marketing: Strategies for Staying Ahead of the Curve

  • AI and SEO: A Dynamic Duo for Enhanced Online Visibility

    AI and SEO: A Dynamic Duo for Enhanced Online Visibility

  • Unmasking AI: Shaking Up the World of Digital Marketing

    Unmasking AI: Shaking Up the World of Digital Marketing

VIEW OUR WHITEPAPERS

6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI

GET IN TOUCH!

Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!