What is the Real Cost of Social Media to Your Business?

Social media is taking over the world it seems. When you think about how much time you spend on social media on a regular basis, you may not be able to stay off these social media sites for too long. In the UK, about 66% of the population (around 45 million people) use social media. The average social media user in the UK spends an estimated 110 minutes daily on social media. That’s a lot of potential customers that you can access just by using social media marketing.

But what is the real cost of using social media to your business? Social media marketing doesn’t guarantee success. As great as social media marketing is, there are some downsides to consider.

Time Consuming

While people may think that social media marketing can be free, is it really? Sure, it’s free to post on social media, but it’s not really free when you think about the time it takes. You need to learn all about the most effective strategies to take advantage of social media. There is extensive research that you need to do. For instance, you need to research the target demographic for your business. This helps you to determine which social media platform is the best one to focus your efforts on in order to get the most attention.

You also need to consider the time that you need to put in researching every post that you create. You don’t want to just post whatever. You want to post things that are valuable and relevant to your audience. You need to look back at previous posts to see what worked for you and what didn’t. You can take this knowledge to improve future posts. This will help you to create posts that are going to help your business grow. Content is so important for any type of marketing, especially when it comes to social media.

There’s also a lot of time that goes into posting content. You can schedule content in advance, which can help with time, but you will still need to do your research to know when the best times are to post your content.

Social media can be very time consuming, and time is money. If you are spending all of this time focusing on social media marketing, that’s time that you’re losing elsewhere in your business. That can be really costly.

Lacking the Required Experience with Infographics

If you’re not an expert when it comes to social media, your marketing efforts will not be as successful as you might have hoped. Infographics can be highly effective when used properly. Infographics have this great ability of getting important information to the reader quickly in and engaging way. Infographics are memorable, leaving an impact on the reader. However, infographics can only have this positive impact on your business when done properly.

If you lack experience and knowledge when it comes to infographics, you are going to do more harm than good for your business. Common mistakes with infographics can leave potential customers uncertain when working with you. For instance, maybe you make a simple math error when doing percentages on the infographic, going over 100%. Your information not adding up properly may make customers feel like you can’t be trusted with their business.

Another common mistake is that you may not use the right chart to convey the information that you want to convey. Infographics should help customers visualise the information that you are sharing with them. If the infographic template isn’t the right one for your information, the readers may be confused about what you are trying to convey to them.

A final common issue that can occur when making infographics is that you try to put too much information in them. Infographics are supposed to offer a quick and easy way to show information. By putting too much information on the infographic, you are negating the whole reason for having one. Readers may get too overwhelmed or lose interest, which means you don’t get the benefit of having infographics on your social media posts.

Download our Ultimate Social Media Guide and whitepaper.

Download our Ultimate Social Media Guide and whitepaper.

Your online brand presence is more important than ever.

From setting up the right social accounts for your business, to creating high performing marketing content, learn how to effectively manage your community and reap the benefits of social media.

Looking for support from a social-first digital agency? Get in touch with 123 Internet Group!

Not Understanding Content

Content has long been king of marketing and this doesn’t seem to be going away any time soon. If you don’t have a lot of experience with social media, you may not know which content you should be creating and sharing with your audience. Part of this goes back to taking the time to do research to make sure that you are creating great content. You absolutely need to regularly post high-quality content.

Not all content is going to work for every customer or business. You need to carefully consider the type of content that your competition is putting out to help you see what type of content you should be posting and sharing. You don’t want to create bland and generic content that they can find anywhere. You need to content that is going to help you stand out. This means that the content should be honest, personal, and valuable to the customer.

Your content should be high quality and original content that people are going to engage with on a consistent basis. Your graphics should be high quality and your infographics should be valuable. If you fail to create valuable, relevant, and quality content for your audience, they won’t pay attention to their brand. Content can bring people into your company when done effectively. Unfortunately, not everyone has the skills or understanding on the best approaches to content in order to be successful.


Social media can be a highly effective way for you to attract the attention of your target market. The problem is that if you don’t have the knowledge or experience when it comes to dealing with social media, you may not have the success you are looking for. These are common issues that people will come across when trying to handle social media marketing on their own, which can make it so that you don’t reap all of the benefits that you could from social media marketing.

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