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When, Why and How to Select an SEO Agency That’s Right For You

Search Engine Optimisation (SEO) is more than just selecting the right words to get your blog, article or website noticed. SEO is about managing and marketing your brand to people who are searching for a solution. Using SEO can optimise your services and bring awareness to your business but more importantly, to your product and services to improve sales.

What Can an SEO Agency Do For You?

  • Improve your rankings.
  • Be seen before your competitors.
  • Increase website traffic.
  • Boost and secure sales.
  • Enhance return on investment (ROI).
  • Provides online marketing solutions.
  • Deliver creative content ideas.

You want people to notice your brand. You want customers and you get customers by delivering great services and products. But how do you get your first customers to find you and start talking about you? Search Engine Optimisation.

Search engine optimisation is the process of improving the quality and quantity of website traffic to a website or a web page from search engines – Wikipedia

An SEO agency can ensure that you have the optimum results of website traffic through premium SEO support and services. In turn, this will support a boost of sales and/or noticeability to your brand or business.

Your SEO client will improve your overall rankings on popular search engines like Google, Bing, Yahoo, and others. When potential customers search for the product you provide, your business is at the top of the search list.

Outmatch your competitors and watch your website traffic progress forward, gain extra customers, receive even more queries, and enhance sales.

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals. Whether you want to improve your sales or raise your brand awareness, using the best SEO practices is the best approach.

The goal with this whitepaper is to take a closer look at these top SEO practices so that you can understand the changes that you should make.

How to Select an SEO Agency That’s Right For You

The right SEO agencies typically consist of trained and trusted developers, marketers, strategists, and media management professionals.

SEO agencies might offer other services like Digital Media and Graphic DesignMarketing Strategists and Social Media Management to name a few that might be of interest to companies looking at the bigger picture.

Depending on what your business is needing for better results, you might be interested in more than just SEO improvements.

Choose an SEO agency that will offer your business a full consultation and a website audit. So that you can make a decision based on a professional’s overall audit of your website structure and provide you with relevant feedback that fits with your goals, standards and values.

When selecting the right SEO agency for you and your company, consider who can provide you with the following:

  • Experienced SEO experts.
  • A consultation to find out your goals and intended results.
  • Reviews from previous work.
  • Full website audit.
  • Short-term goals.
  • Long-term goals.
  • Solutions that complement and strengthen your business standards.

Providing the right information about your service or product is key to maintaining consistency, accuracy and to augmenting your service’s sales tactics.

Once audited, an SEO expert will be able to pinpoint the areas of your online business strategy that needs improving. Based on algorithms studied closely and the conventional words used by clients and customers that are pursuing a service you could provide for them, an SEO specialist will analyse, test, and alter your online presence without compromising on quality.

When and Why to Outsource to an SEO Agency

Some common failures in businesses are:

  • Failing to market online.
  • Failing to adapt to market changes.
  • Failing to track and measure your marketing efforts.

All of which can be related to a lack of superior Search Engine Optimisation (SEO).

The success of your business or product might depend greatly on making sales or impressions or clicks.

Impressions and clicks are mainly for businesses that provide web-based content through reading and online information. Some people with personal blogs might rely on impressions and clicks for their financial income.

But making sales and income is just one part of the process. As a business owner knows, you need to create something that people truly do need or at least believe they need in their lives. To provide potential customers with a resolution and to market that resolution so that people can find it, see it and want to buy it.

Have you noticed any of the following in your business?

  • Declining sales.
  • Less than usual website traffic.
  • Loss of customers.
  • Additional competitors.
  • Dwindling funds.

If you’re struggling with the above and with convincing customers of your differentiation from your competitors, your sales tactics may be out of date, and you probably need an SEO agency to help get your business back on track.

If you’re a new business looking to maximise your online presence right from the get-go, consider an SEO agency to enhance your online presence before you even open your virtual doors to potential clients and customers.

Have an SEO agency look at your overall online business plan and assist you to deliver an experience that customers can rely on by clearly articulating your unique value and services across multiple platforms.

SEO Tools

SEO tools provide you with the ideal words to use in your website to maximise traffic across your web pages, but they can’t write all the information for you. If you’re not a content writer, marketing expert or SEO specialist, you might not be writing easy-to-read customer-friendly content. Don’t rely on SEO tools that don’t even have the basic knowledge of your business’s values and standards.

SEO tools don’t know what you want for your business let alone what it is you’re selling. They can’t talk to you, analyse your business website, and consult with you to find out exactly what it is you’re looking for and identify what it is you need to succeed.

Your SEO agency takes a look at your whole website and designs a carefully improved search engine optimisation plan to guarantee the best results.

Getting your website to rank in Google is more competitive than ever. On-page content, performance, social and backlinks are all examples of key factors used by search engines like Google.

Our comprehensive AI-driven SEO Audit automatically reviews and identifies problems with your website that could hinder ranking performance. Providing a clear, actionable list of prioritised SEO recommendations, you can quickly pinpoint issues, improve website performance and boost search engine rankings.

Selecting an SEO Agency

An SEO agency should offer you a business plan for your business to make certain and premium results. A plan that is designed and tailored especially for your services. You can then make a decision based on the best SEO plan received that you feel will benefit your company for the better.

Providing you with a Key Performance Indicator (KPI) across your website and/or social media, so that you too can keep track of how your business is performing across the top search engine pages is a beneficial, forward-thinking, tool to keep you ahead of the game.

Conclusion

Consult with a Digital Marketing and SEO agency like 123 Internet Group and find someone with professional SEO and marketing experts that you can trust will build on the foundations of your business to reach a common goal. An SEO Agency should support your business and act to enhance the online presence and awareness of your services and products without revising your business objectives.

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Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!