Social media is an integral part of most people’s lives in 2021, making it vitally important for businesses when formulating their marketing strategies. Although you may feel that you are social media aware enough to implement a social media strategy yourself, many companies now turn to a social media agency to handle this marketing minefield. So how can a social media agency support your business?
1 – Social Media Audit
The first thing that any social media agency worth their salt will do when you first engage them will be to audit your current social media strategy comprehensively. They will look at your social media presence, engagement, followers, how well specific posts perform etc. and determine what changes need making to your existing strategy to increase traffic and engagement. A social media audit will determine which platforms are proving most or least effective at retaining customers or bringing in new ones as well as a myriad of other things that will improve your online presence in the long-term.
Social media audits are certainly very involved, but completing one can make sure branding is consistent and online marketing is effective.
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2 – Formulate a social media strategy
‘Trying to build a brand on social media without a defined strategy can be totally counterproductive.
As a result of analysing your existing strategy, a social media agency will formulate a new strategy based on the audit results. This strategy should include the type of content they believe will be most suitable to your business, how often you should publish, and how much you should spend to ensure your new strategy’s successful implementation. For sure, a comprehensive social media strategy will benefit your brand when done well.
3 – Social Media Publishing
When you engage a social media agency, you can leave all your social media publishing to them. Phew! Together you will decide on the number of posts you want to publish on each channel (Facebook, Twitter etc.). After analysing the nature of the most suitable content for your business, they will draw up a content calendar that sets out what is being posted on each channel and when. This will save you a lot of time as by having posts scheduled for specific times you will not waste time posting every day.
4 – Content creation
Content creation is probably one of the most valuable services that a social media agency will offer. It is one thing to post witty status updates on your own personal Facebook account. It is quite another to create meaningful content that will be of value to your business. An agency will deal with producing relevant, high-quality copy, finding suitable videos and selecting images.
5 – SEO (Search Engine Optimisation & Marketing)
SEO is the bugbear of many businesses, usually due to a lack of understanding about implementing it successfully. A social media agency will take the headache out of SEO optimisation. Although social signals do not lead to higher search rankings, they are essential as content shared on social media platforms has high engagement levels and leads to users clicking on links.
The search results page on google provides the consumer with more relevant information than ever before, which is an opportunity for more SEO if you are savvy. Old SEO techniques won’t work anymore, so as long as you move with the times and adapt your SEO strategy, it is still one of the most effective, long-term marketing tools there is.
So, don’t write SEO off just because it has changed. SEO still remains relevant and vital in 2021 if you want your business to have an effective online presence.
Using SEO tactics to relay your messaging for good deals, ground-breaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.
6 – Social Listening
Social listening is the process of tracking what is said about your business and industry online. It may take the form of analysing how a Facebook post performs or looking at positive and negative comments and how they might affect your business. It will also help you target your ‘fans’, which will enable you to determine your typical customer base and nurture a positive relationship.
The better your relationships with these devotees, the more they’ll promote your products to their followers.
7 – Check out the competition
An agency will analyse your competition landscape for you, which will give you insight into how your competitors are performing and how your performance measures up in comparison. Analysing the success and failures of rival brands social media campaigns can prove invaluable when making decisions about which direction you take for your campaigns.
8 – Campaigns
One of the most vital services a social media agency will provide is drawing up and implementing targeted social media campaigns. Campaigns are designed to fulfil a specific purpose on a given timescale. They may include strategies such as a PPC ad campaign or a push on increasing followers. A successful campaign can boost conversion rates. As more interest is generated through your social media platforms the more customers you reach.
More traffic = More leads
More leads = More conversions
9 – Engagement
Managing the responses you attract from social media channels can be an arduous task, which is precisely why social media agencies offer this as part of their services. Agencies will often use social media engagement software to manage the responses from different sites effectively.
10 – Analyse and adapt
A social media agency will constantly analyse the success of their suggested strategies and adapt as they see fit. They will report their findings back to you regularly so you can continue refining your plan together. Social media is an ever-changing beast with new trends emerging all the time. Adapting your strategy to keep up with these changes is an essential part of your ongoing plan.
In a digital landscape where social media is undoubtedly king it is more important than ever for businesses to have meaningful and effective social media marketing. Engaging a social media marketing agency will take all the headaches out of this important area for you so you can rest assured that all your social media marketing is taken care of by people who are experts in their field.