Social listening is a powerful new marketing tool used to understand audience sentiment and engage with your customers on social media. By tuning in to conversations about your brand, you can gather authentic customer testimonials, address pain points, discover new leads, and find ways to improve your products and services.
At 123 Internet Group, we offer dedicated social listening services to help you achieve your marketing goals. We track social media channels for mentions of your organisation, competitors, products, or other relevant keywords, to uncover deep audience insights and potential business opportunities. Social listening is also a handy way to discover relevant social influencers and brand ambassadors.
Taking the time to respond to a happy customer can pay dividends, and where negative sentiment creeps in, you can resolve any issues with timely and professional customer service. Put simply, social listening gets people talking about you for the right reasons. As you build positive sentiment, you attract new customers, boost your reputation and outshine competitors.