
Optimising Your Website for LLMs
AI assistants and LLMs (e.g., ChatGPT, Claude, Gemini, Perplexity, Copilot) are rapidly becoming primary gateways to information. Instead of listing ten blue links, assistants generate a single, synthesised answer and increasingly include citations. To be referenced, your pages must be machine readable, data led, and clearly authored.
This whitepaper explains, step by step, how to structure and optimise web pages so that Large Language Models (LLMs) can easily discover, trust, and cite them.
