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Barrus – Power, Precision & Performance for John Deere Pumps
Barrus is the UK & Ireland authorised distributor for John Deere engines, supplying high-performance power-packs for mission-critical pump applications. The “Did You Know? Built to Perform Under Pressure” campaign highlights this offering, wrapped around a whitepaper, email & LinkedIn lead generation, and social media promotion.
The Challenge
In the industrial-division pump sector, Barrus faced the need to:
- Educate OEMs, rental providers and end-users on the benefits of John Deere engines in pump applications
- Promote the Barrus proposition of engine supply + integration + after-sales support as a complete solution
- Drive qualified leads via digital channels (email, LinkedIn, social) and a dedicated campaign landing page
Our Approach
Here’s how 123 Internet partnered with Barrus to execute the campaign:
- Campaign landing page creation — A single focus page (“Industrial Division | Power, Precision, Performance”) featuring the whitepaper and Barrus-JD pump offering. Barrus
- Whitepaper artefact — “Did You Know? Built to Perform Under Pressure” exploring why UK pump OEMs and rental providers specify John Deere engines and trust Barrus to deliver. Barrus
- Email & LinkedIn lead-gen — Targeted outreach to OEMs and end-users driving downloads of the whitepaper, and capturing leads for follow-up.
- Social media amplification — Leveraging LinkedIn and other platforms to raise awareness, highlight key insights from the whitepaper, and funnel traffic to the landing page.
Why It Matters
In the high-stakes pump market, reliability, service continuity and technical integration matter as much as horsepower. By running a focused digital campaign, Barrus reinforced its position as the trusted partner for pump systems powered by John Deere, created a valuable content asset for lead-gen, and raised visibility among the right buyer segments.
The Ultimate Social Media Guide
With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.