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Guardian Shield Doors Ltd: Setting the standard in certified fire-door manufacturing
Guardian Shield Doors Ltd is a modern fire-door manufacturer based in Stacey Bushes, Milton Keynes, offering high-quality certified door sets for social-housing, education and commercial projects. Their facility is equipped with state-of-the-art CNC and finishing machinery to support precision and capacity in fire-door production.
The Challenge
In a sector facing tighter fire-safety regulations and increased demand for certified door-sets, Guardian Shield Doors needed to:
- establish a clearly differentiated brand proposition as a UK-based specialist fire-door manufacturer
- communicate manufacturing capability, equipment investment and certification credentials to procurement teams and specifiers
- build a digital presence that supports tender enquiries, specification journeys and B2B relationships
Our Approach
Here’s how 123 Internet partnered with Guardian Shield Doors to shape their message and digital footprint:
- Website narrative & positioning – Conveying “Precision. Certification. UK Manufacture.” as the core message, emphasising their new-facility status, CNC investment (two new 5-axis machines) and dedicated finishing line. Facebook+1
- Content strategy & SEO – Targeting keywords around “certified fire doors UK”, “fire-door manufacturing Milton Keynes”, “social housing fire door supplier”, and supporting content such as manufacturing process features, case studies, equipment investment story.
- Lead-generation & specification support – Creating content tools such as spec-sheet downloads, certification verification, project gallery to help procurement teams, framework specifiers and architects understand the value-add.
- Visual storytelling & credibility building – Showcase factory images, machinery investment, product detail, and emphasise certification, traceability and compliance to bolster buyer confidence in a regulated market.
Why It Matters
In the current construction and social-housing sector, fire-door procurement is under intense scrutiny. Choosing a manufacturer who can supply certified, traceable door-sets manufactured in the UK with visible investment in quality equipment gives specifiers and contractors peace of mind. By working with 123 Internet, Guardian Shield Doors strengthened their digital voice, enhanced trust with key buyers and positioned themselves ahead of less transparent competitors.
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