In an industry increasingly driven by productivity, precision and sustainability, Shini UK faced the following challenges:

• Helping manufacturers optimise the flow and handling of raw materials across the production line, reducing manual handling and contamination risks.
• Demonstrating the value of comprehensive, ancillary equipment (not only the core machine) — such as drying, mixing, recycling and automation — in delivering quality outcomes.
• Reinforcing their UK service and design capability, to build trust among UK-based manufacturers that prefer local support and turnkey solutions.

Here’s how we at 123 Internet partnered with Shini UK to articulate their value and drive digital engagement:

• Website refresh & positioning – Positioned Shini UK’s core message around “Precision | Performance | Shini UK – Your trusted partner in plastics-processing solutions.” (as shown on their homepage) Shini UK
• Content strategy & SEO – Developed keyword-rich content around sectors such as injection-moulding, extrusion, automation, material feeding, drying/dehumidifying, recycling and robotics in plastics manufacturing.
• Lead-generation structure – Improved call-to-action and enquiry pathways (e.g., “Contact our expert team” section: 01908 533860 / info@shini.co.uk) Shini UK
• Product-range storytelling – Created clearly defined sections for each key category: Material Feeding Solutions; Drying & Dehumidifying; Dosing & Blending; Robotics & Automation; Granulating & Recycling; Heating & Cooling. Each section highlights benefits (e.g., energy savings, capacity, accuracy) and addresses pain-points in manufacturing. Shini UK

Auxiliary equipment in plastics processing often goes under-emphasised despite its critical role in quality, cost-control and sustainability. By refining Shini UK’s digital presence and messaging, 123 Internet helped them highlight their full-line solutions, their UK-based service expertise and their value to manufacturers seeking higher productivity, consistency and cleaner operations.