How do I start the branding process for a new business?

  • Answer: Start by defining your brand’s core values, mission, and vision. Understand your target audience, research competitors, and then develop a unique selling proposition (USP). From there, create visual elements and a tone of voice that resonate.
  • Hint: Your brand should tell a story.
  • Tip: Conduct market research to gain insights into your audience’s preferences.
  • Advice: Consider hiring branding professionals for expert guidance and a fresh perspective.
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