How can I measure the ROI of my social media efforts?

  • Answer: Use analytics tools to track metrics like engagement, click-through rates, conversions, and sales. Compare this data to your goals and expenditure.
  • Hint: It’s not just about sales; brand awareness and loyalty are invaluable.
  • Tip: Use UTM parameters to track specific campaigns.
  • Advice: Regularly review and adjust your strategy based on performance data.
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