How do I choose the right colour palette for my brand?

  • Answer: Your colour palette should resonate with your brand’s message and audience. Different colours evoke different emotions and perceptions.
  • Hint: Blue often represents trust; red can evoke passion or urgency.
  • Tip: Research colour psychology and see how it aligns with your brand voice.
  • Advice: Test your chosen colours across various mediums to ensure consistency and effectiveness.
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